Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Input Equals Output
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
It’s an overused movie cliche, but it is commonly believed (at least according to a strange spiritual voice that talks to Kevin Costner in the motion picture Field of Dreams) that “If you build it, he will come.” Many think this is their marketing and product creation mantra, that if you make a super product, the customers will seek you out and knock on your door.
That’s just dandy for the fortunates out there who don’t develop complex software applications for a diverse client base. But the reality in application development is that more than one voice (regardless of the power it carries) is necessary in order to design and properly build any sort of information technology tool that will do more than just sit in a pretty box on a shelf in some warehouse.
Behind Closed Doors
Developing in a closet of preconceived notions is hardly the way to discover exactly what true client needs are. If proper staff is involved, one that has the experience and carries the weight of the unique customer perspective, then a team is well on its way to a successful endeavor. However, it is through the involvement of live, working customers who are deep in their processes that meaningful and sought-after applications are made.
There are considerable benefits in seeking customer input. And for those of you who are already ahead of the game, …
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"He who asks is a fool for five minutes, but he who does not ask remains a fool forever." - Chinese Proverb |