Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Going Green
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
A Green Business...
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Improves employee morale and the health of the workplace
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Holds a marketing edge over the competition
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Strengthens its bottom line through operating efficiencies
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Is recognized as an environmental leader
-- United States Environmental Protection Agency Website
Having had to wait in long lines on alternating days at gas stations during the energy crisis of the 1970s, I remember learning some basics back then about how to take better care of our resources and conserve them. Unfortunately, I have since consumed goods and services over the years that ate up any sort of good intentions I had, but I do try to remember to use the Reduce, Reuse, Recycle mantra whenever I can, albeit in a small way.
Thank goodness however for people with stronger motivation! With the rapid increase in energy prices, a swelling in the concern over the disintegration of the ozone layer, and improved discovery and distribution of information on health hazards, there has been a progressive movement in the mainstream to find alternate ways to sustain ourselves--ways that are also profitable.
Building Green
More and more analysis points toward “green thinking” being good for business. Companies that invest in the use of environment-kinder building materials and …
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"I don't know much about being a millionaire, but I'll bet I'd be darling at it." - Dorothy Parker |