Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Virtual Tumbleweeds
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
Ever driven a stretch of land and seen towns that have folded up significant portions of their commercial and residential buildings? Ever hear of a U.S. highway called Route 66?
Reminiscent of the trails of ghost towns in the old west that went bust when the gold rush died down, Route 66 (also referred to as “The Main Street of America”, “the mother road” and the Will Rogers Highway) was the primary connector between Chicago and Los Angeles until it was decommissioned as a federal highway because of the competition from the increased number of high-speed interstate highways. It was full of charm and character and thousands of vehicles used to traverse it every day--now, in some outlying areas, there are fewer than 10. Just as with the end of gold rush, entire towns have disappeared.
Unfortunately for the buffering citizens of that road, it was the allure of another “product” that gave travelers a quicker way to achieve their goal (i.e., destination) that doomed them.
In some ways, the nuances of the Web operate like that as well. An “information superhighway”, to quote an overused and obsolete term, filled with incredible sideroads that tourists would flock to if it weren’t for various means that are used to funnel traffic to specific locations and bypass these smaller operations.
As …
Please log in or sign up below to read the rest of the article.
ADVERTISEMENTS
|
"There's nothing remarkable about it. All one has to do is hit the right keys at the right time and the instrument plays itself." - Johann Sebastian Bach |