Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
How Sticky Are You?
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
Television can be a wonderful educational, entertainment medium, but when you come down to it, it is an advertising and marketing tool.
Give someone a program they want to watch and they’ll also have to watch the commercials (at least that was true before VCRs and TiVo). It was a great little formula, and for years it has done its job. This appealing nature of television also prompted the creation of a process that monitored when people became engrossed in one show and kept the channel on to see what the following program had to offer.
The marketing term is called “engagement,” and it is a technique used on many levels to help use the popularity of one or more shows to get viewers interested in material that came immediately afterward. Used as a vehicle to help promote new shows or create blocks of air time that would seek to monopolize an audience, the examination of audiences affected in this way was instrumental to developing new marketing strategies.
Watching an engaging show regularly increases your involvement with its story and characters. It thereby encourages you to discuss the show with others and think about the course it is taking--potentially increasing its viewership and advertising revenue. Ideally, shows of this nature also put people in a good mood, thus improving their desire to see future installments.
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"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one." - Mark Twain |