Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Use and Usability Part 2: Breaking/Fixing the Mold
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
In the previous segment, we discussed the high expectations we have when it comes to how the world should work, let alone the software and hardware we use. In this part we will take a look at the principle of modifying existing operations to improve them, despite forces working to the contrary.
What is it about “If it ain’t broke, don’t fix it” that makes people content? This assumes that something is functioning well and that changes will only make it worse. Unfortunately, it can also be evidence of corporate laziness. What if a process is working satisfactorily and there is potential for it to work better? What if it is not really working at all but others are afraid that touching it will make it crumble before their eyes?
IT is the haven of change and can be a fickle place for customers, especially those who expect exceptional standards, not just satisfactory ones.
You Do the Math
Just why is it that they put 10 hot dogs in a pack and eight buns in a bag? Times are changing and traditions are changing with them so that now you can get differing numbers of specialized wieners and customized rolls, but according to the National Hot Dog and Sausage Council (yes, there is such an organization and I’ll bet you’re not really surprised):
“When hot dog buns were introduced, hot dogs were sold in varying …
Please log in or sign up below to read the rest of the article.
ADVERTISEMENTS
|
We are ready for any unforeseen event that may or may not occur. - Dan Quayle |