Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Web to the Rescue...or Rescue the Web?
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
“Results are not guaranteed, but if not perfectly satisfied, your wasted time will be refunded.” --
excerpt from The Phantom Tollbooth by Norton Juster
There is information and misinformation. There is also absolutely nothing at all. Sometimes the answers are there, but you don’t know the question…or rather, you don’t know how to phrase the question. While this may sound like a nightmarish episode of Jeopardy! with Alex Trebek dutifully reminding a contestant on how they need to restate an answer, the reality is that this is what you confront every time you use the Web to perform research.
We all know the Web is chock full of content that is dependent upon the skills of its users and their various knowledge agendas. Opinions are available to be sure, perhaps even more vocal than those that might be expressed aurally and in person. Facts sometimes get muddy or purposely maladjusted, and it is a shame to all of us who look to this wonderfully accessible resource that we have to second-, third-, forth-, ad infinitum- guess on just what may be true and what may instead be wild conjecture and falsehood.
Natural suspicion and critical thinking are a necessity when using this valuable tool and sifting through the strata of data and finding the mineral deposits of truth that can help you. Unfortunately, much of that skill set…
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