Project Management

On-Demand Attention Spans

Tom's latest eBook has been released on Amazon: "The 7 Myths of IT Integrations". Tom is also a Program Director for a large Midwest corporation and has been an adjunct faculty member at Walsh College. He has managed global web initiatives, data center moves and large multi-million dollar programs.

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Leaf through any magazine from 30 or more years ago, and you’ll be surprised at how long the articles were. People took more time not just to read articles, but for everything they did. Back then they had fewer distractions in their life and less demands on their time. Fast-forward to today: The articles we read tend to be shorter, the demands on our time greater and the digital content we are interested in is packaged, targeted and delivered to us in quickly consumable and easily digestible packets.
 
What does this mean to the manager today? With so much of our everyday lives tailored to the “I-want-what-I-want-when-I-want-it” mentality, we need to change our management approaches slightly to accommodate the culture-induced inattentiveness of our team members.
           
On-Demand, Tailored For You
If you really step back for a moment and take a look at what the deluge of technology advances are giving us today, it’s not hard to see the trend. We tend to not watch the whole video any longer because the best parts are served up as snippets on YouTube. Forget the context that something was delivered in…the video-bite is what will live on forever.
 
Once upon a time, if you liked to listen to a particular radio broadcast, you had to tune in on that day and time to hear it. …

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"I must say that I find television very educational. The minute somebody turns it on, I go to the library and read a book."

- Groucho Marx

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