Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Recyclable Content
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
In many ways, we are cursed with redundancy--in our systems, our procedures and even our layers of heaping documentation. We are still cave dwellers when it comes to full integration, but we are evolving.
The material we generate is supposed to help us get beyond “reinventing the wheel” and it is through the eventual comprehensive use of shared and reprocessed information that we will crawl out of the dark and drag our knuckles into the light.
The concept of content management is nothing new--any place that serves as a repository of data for others to draw upon (for example, encyclopedia, filing cabinet and library) is an example of how we have attempted to unify a message through controlled access. Sometimes that control has been too stringent and as a result we’ve found ourselves metaphorically exploding in numerous directions with questionable results (for example, blogs, the Internet). To think that content should be able to stand on its own is no longer appropriate, though: It must be designed to be reusable and recyclable so that it can be distributed throughout an enterprise and the environment at large in order to be effective.
Pieces of the Action
The material involved in corporate exchanges between various departments and their associated systems, servers, databases and the like can be a confusing mess in which to try and…
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