Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
CRM for Troubled Times
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
Any false confidence you may have about the stability of the world as you know it should be gone right about now. Carrying over our youthful sense of self into the present day, we often don’t think of our own mortality or how easily affected we can be by changes around us since we are often able to plow forward, work to resolve problems, and find resolution in our business and everyday life. Every once in a while though, a chain of calamitous events seems to come down like an avalanche onto our preconceived notions so that we have to brush off the debris, scratch our collective heads, stare dumbly at the heavens, and ask why they happened.
These are the times when, although we may require support ourselves, our customers need nurturing even more.
It’s the Stupid Economy
In hard economic times, the customer relationship management strategies getting the best bang for the buck are those that, by more closely examining the data we have, help reduce expenses associated with badly directed sales and marketing endeavors. With budgetary limitations that are energized to more actively seek and analyze projects with better return on investment, “sure thing” efforts are more heartily encouraged so as to focus attention and conserve resources. Customer intelligence applications that work within a CRM framework to better define the needs of …
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"The best way to cheer yourself up is to try to cheer somebody else up." - Mark Twain |