Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
The Company that Saves Together...
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
Go out and surf the Web and you’ll quickly find all sorts of people offering advice on how to lower costs and how their company is saving money to help deal with these hard economic times. Everybody, from front line to executive, is working together to help keep their respective businesses afloat and their employees intact.
Many are foregoing raises, removing extraneous items and finding ways to reduce the hit that taxes bring. Saving money on taxes is one thing, but saving money on a regular (perhaps daily) basis is incredible. To get through this period, people are pitching in and pridefully making hard decisions. This may include a little deprivation; however, it also means trying to guarantee certain services, resources and personnel from being totally removed.
Cash Crash
Some firms have adopted what has been coined as “recession marketing”--companies working to show you that by purchasing their products and services you will be saving money. This in turn carries a message that they are taking satisfaction in the fact that improving their bottom line can be accomplished by helping others to trim off the excess so those funds can be put into more practical endeavors. Promoting themselves as belt-tighteners and sharing sentiments like “we’re all in this together,” these organizations have created a niche market …
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"I would never die for my beliefs, cause I might be wrong." - Bertrand Russell |