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Going for the Green: In Pursuit of Eco-Friendly IT
Michael R. Wood is a Business Process Improvement & IT Strategist Independent Consultant. He is creator of the business process-improvement methodology called HELIX and founder of The Natural Intelligence Group, a strategy, process improvement and technology consulting company. He is also a CPA, has served as an Adjunct Professor in Pepperdine's Management MBA program, an Associate Professor at California Lutheran University, and on the boards of numerous professional organizations. Mr. Wood is a sought after presenter of HELIX workshops and seminars in both the U.S. and Europe.
For many, implementing Green IT solutions is an imperative that transcends ROI or enterprise alignment. For others, it's a good thing to go green if it is cost effective and in tune with other stakeholder expectations and needs.
Technology suppliers are moving at a quickening pace toward products that promise to be more energy efficient and eco-friendly. Companies like Microsoft, Dell, CISCO and Intel are actively engaged in setting the agenda for Green initiatives and the pursuit of more sustainable practices. The Gartner Group predicted that Green IT would be the top Strategic Technology for 2008. Forrester Research Inc. predicted in a recent report that the green IT services market will grow to $4.8 billion by 2013, with companies like Dell, HP (Hewlett-Packard Development Company LP) and Sun Microsystems Inc. leading the pack. Of course this was before the economic meltdown.
Regulations are also pushing IT to be greener. In October 2006, the Fed’s Star Energy Program was revised to include more stringent efficiency requirements for computer equipment. In July 1, 2006, the European Union’s directives 2002/95/EC (RoHS) on the reduction of hazardous substances and 2002/96/EC (WEEE) on waste electrical and electronic equipment were enhanced as well. Beyond regulatory groups, there are many organizations around the globe focusing on ways to …
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"If you have an apple and I have an apple and we exchange apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas." - George Bernard Shaw |