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Promoting Your Project Management Brand
Dr. Andrew Makar is an IT program manager and is the author of the Microsoft Project Made Easy series. For more project management advice, visit the website TacticalProjectManagement.com.
Successful projects recognize marketing and promoting a project’s brand as a key contributor to successful change management and implementation. We often build logos, presentation templates and develop slogans to establish a project’s identity and its reputation within the organization. However, as a skilled and talented project manager, how often do you promote your own personal project management brand?
By choice or by chance, we all market ourselves by informing the organization’s key influencers and leaders on our latest achievements. Reflect on your latest performance review experience: Have you ever written buzzword laden prose such as “demonstrates customer focused leadership behaviors that consistently provide on-time delivery with high customer satisfaction”? You may have also been invited to a skip level meeting with the department director to highlight a key project’s deliverables and your contributions the project. You may have been recognized as a knowledgeable project manager whose advice is often sought by novice PMs and your peers. These formal and informal examples demonstrate how you establish and promote your personal project management brand and reputation within the organization.
Knowing that there is still an ongoing war for talent, how do you promote your project management brand in the marketplace? …
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