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Creating a Brand
Andy Jordan is President of Roffensian Consulting S.A., a Roatan, Honduras-based management consulting firm with a comprehensive project management practice. Andy always appreciates feedback and discussion on the issues raised in his articles and can be reached at [email protected]. Andy's new book Risk Management for Project Driven Organizations is now available.
It seems to me that there are an ever-increasing number of projects going on. Clearly, project management is now a mainstream discipline, recognized as a profession and with less and less need to justify itself. As a result, most organizations have a large number of projects going on at any one time--even now when cash is tight there are a lot of efficiency/productivity improvement-based projects being run.
How then do you ensure that your project stands out from the crowd? How do you make sure that you don’t get lost in the mass of projects? You need to create an identity for yourself. Some of you may think that it’s a good thing to not stand out--to be “just another project”; it means that you can stay under the radar. That may be the case, but that’s not a good thing as soon as you are looking for additional resources or need help resolving an issue. If people have forgotten that the project exists--or don’t know what it stands for--then you don’t have much chance of success, and potentially worse, you may not even be given the chance to complete the project at all.
The importance of branding
To many people, the idea of naming a project is silly--it reeks of some unnecessarily secret approach to use code words instead of simply stating what the project does. To me, it’s more than that. You don’t need to come up with …
To many people, the idea of naming a project is silly--it reeks of some unnecessarily secret approach to use code words instead of simply stating what the project does. To me, it’s more than that. You don’t need to come up with …
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