Every major crisis or disaster, whether triggered by man or by nature, is a new learning experience for crisis managers. It comes down to looking at an event and evaluating how it was managed or mismanaged.
When all the variables--cause, response, management of crisis, communication and follow-up procedures--are explored, there are always obvious conclusions. The crisis was managed well, or it was managed badly. Of course there are many gradations of good and bad, which make for extraordinary lessons. Since every emergency is unique, crisis PMs never stop learning. The cause and response to many natural disasters may be similar, yet each one is unique. In the latest installment of our series, I will explore some of the management and communication issues from 9/11.
Taken by surprise
Saying that the horrific series of events on 9/11 took the United States by surprise is a severe understatement. In hindsight, there are three huge elements of this disaster that we have yet to fully understand. The first is the cause; the second is the response by first responders and disaster experts; and the third is communication between rescue units during the event.
As more time passes, new information is gathered about all aspects of 9/11. It’s doubtful that intense analysis of this historic, unprecedented attack will ever stop. A half-century from now, they’ll be looking at