SEO Now or See You Later?

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

  Knowledge Management   Lessons Learned  

For a touch of potential ego stroking--and to see just how we fit into the world--periodically some of us will Google our respective selves and get a chance to see how we rank against other, similar people. It could be something as simple as looking up our names or a more complex mechanism of comparing our status to those of former classmates or work associates of today and years gone by.

When our names come up high on the list, we’re often pleased that we’ve attained some degree of notoriety. But when they come up much later or don’t even show up at all, we’re disappointed at our anonymity to everyone, including ourselves. And this is only with respect to our identities as individuals--can you imagine if your company’s website suffered a similar lack of attention?

Through the process of search engine optimization (SEO), there are ways in which all sorts of Web-based content can move up the rank ladder so that others can find you and your organization more quickly. Just as there are ways in which our brains are conditioned by us to sort and see patterns in a number of sensory methods (and have the capacity to recall even the most miniscule of memories), a SEO process can help make search engines locate Web materials and make them more noticeable to surfers and researchers.

While there are a number of ever-evolving ways in which any …

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