Moms, Projects & Social Media

Ty is a work management evangelist; "accidental" project manager and marketing veteran with over 25 years of experience.

  Knowledge Management   Lessons Learned   Talent Management   Teams   ProjectsAtWork  

Project leaders are using social media in significant ways, from improving collaboration on dispersed teams to connecting with a wider group of subject matter experts. One PM says it is like a “customizable mentor.” And a network of 3.9 million blogging moms would suggest it is here to stay, whether you’re managing a family or a different kind of project.

I’ve been writing about social media and project management for the last couple of years. I’m convinced that social media has a role to play in the process and isn’t going away any time soon. In fact, if you’re an “anti-social” project leader, you might want to rethink your position. Social media is here to stay.

After searching less than five minutes, I found one network of 3.9 million mom bloggers that boasted over 17,000 members. Social media (including mom bloggers) is changing the way mothers buy products; politicians interact with constituents and even how project managers’ lead teams.

Last summer I met Yumiko Miyazawa, a project manager for Toyo Business Engineering Corp. in Japan. She’s trying to reduce her company’s dependence on email for internal project communication with the social messaging component of her PM software. “I’m aiming to achieve the best collaboration practice for continuously improving the quality and productivity of our …

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