Projects Should be Shaken, Not Stirred

Ty is a work management evangelist; "accidental" project manager and marketing veteran with over 25 years of experience.

  Knowledge Management   Lessons Learned   Strategy  

Ian Fleming created the character James Bond in the 1953 novel Casino Royale. Bond is also featured in one of the longest running and most successful English-language film franchises ever, starting with Dr. No in 1962. For a very long time, Bond--aka Agent 007, an officer of the British secret intelligence service MI6--has been the go-to guy when the mission was dangerous, the women were beautiful and the cars were sexy. Fortunately, you don’t need 007 to have visibility into all of your marketing initiatives.

Business leaders need accurate and reliable information to make smart decisions. Project leaders need both quantitative and qualitative information to really understand what’s happening with their project teams. Those who leverage solutions that capture better information are able to keep an accurate pulse on project status and make proactive decisions.

Two Challenges to Improving Project Visibility
With a little bit of “persuasion,” Bond usually gets the information he needs. Unlike Bond, project leaders may not be responsible for the safety of the free world, but their need for information faces a couple of challenges that even 007’s “persuasive” powers can’t really help:

• Capturing Information at the Source: Most project management methodologies focus on planning and solving problems at the management …

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