Agile Sustainability: The Business Case for Lean, Agile and Green

Don is an entrepreneur and business leader with over 15 years experience specializing in aligning management-driven technologies and initiatives together with business and project strategies resulting in thoroughly planned and comprehensive business solutions. His expertise as a project manager, developer, tester, analyst, trainer, consultant, and business owner has spanned across diverse industries such as finance, retail, health care and information technology

The words “green” and “sustainability” seem to be mentioned and advertised quite a bit in businesses around the world and, in particular, developed countries in Europe along with Canada, the United States and Japan. From hybrid and electrical vehicles to alternative fuels, carbon capture and trading…everyone seems to have jumped on the green bandwagon.

According to the 2007 BBMG Conscious Consumer Report (which is based on statistically weighted U.S. Census data), nearly nine in 10 Americans believe the words “conscious consumer” describe them well and are more likely to buy from companies that manufacture energy-efficient products (90 percent), promote health and safety benefits (88 percent), support fair labor and trade practices (87 percent) and commit to environmentally friendly practices (87 percent) if the products are of equal quality and price.

The green movement is definitely no fad--the concerns and awareness that it brings will only increase over time. As professional project managers, it is incumbent on us to be aware of this important movement and to incorporate green practices whenever possible and where it makes the best sense. For those project managers practicing agile practices and methods, you already have all the ingredients in place to optimize your green initiatives. This article will attempt to …

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