Business Too Intelligent?

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

  Business Intelligence   Knowledge Management   Lessons Learned   Strategy  

If I told you that a firm was working on a way in which you don’t have to turn a key to start your car, you’d believe me, right? Suppose I told you that instead of a key, the car would start as soon as your rear end hit the driver’s seat? You’re probably still with me. But now suppose that I told you that the only way that the car will start is if it recognizes your posterior as the one connected with the person allowed to drive the car? At this point, I suspect you would either be frowning in disbelief, widening your eyes and acknowledging the possibility, or both.

No, it’s not part of some science fiction comedy or anything--it’s an actual working concept created by the Advanced Institute of Industrial Technology. Say what you will about a device that basically scans your gluteus maximus with 360 sensors and creates a topographic map with the information, but in limited tests it has proven it can spot the correct driver 98 percent of the time. It may not be a fingerprint (more like a “butt print”), yet it functions in the same manner--providing a level of security that might prove to be a new form of deterrent that is appropriate for the product it is designed to protect.

Recognition and Authorization
In the more recent generation of handheld devices, we see something similar. The advent of hardware and software …

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