Methods to Managing Customer Expectations
Every project has a customer; it may not be an external customer and there may not be a formal contract, but somebody should be benefiting from the work of the project and they would be the customer. The project manager should be working to manage the expectations of the customer throughout the project lifecycle. There are many different ways to manage these expectations, and it is important to determine which method (or combination of methods) will work best with your customers and stakeholders.
There is a wonderful scene in Star Trek: The Next Generation where the chief engineer Geordi LaForge meets the original Enterprise engineer, Montgomery Scott. They soon find out that their methods of managing customer expectations are vastly different. Their customer is, of course, the Captain of the Enterprise.
Scotty tells LaForge to pad out his estimations by a factor of four so that when the Captain needs something done quicker, he can do it and gain a reputation of a “miracle worker”. LaForge tells Scotty that his Captain needs to trust him and believe that his estimates are true. That way, when LaForge tells the Captain that fixing the warp core will take eight hours, he will not expect it done in two--but instead trust that LaForge is doing everything he can and know that it will be fixed in exactly eight hours.
How you manage your customer’s
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"Who are you going to believe, me or your own eyes?"
- Groucho Marx