Key Processes Outputs in Successfully Managing a Customer Data Integration (CDI) Solution Implementation Project

Customer  data integration (CDI) enables an enterprise to create and use a “single version of truth about their customers”; this single version of truth is one of the requirements needed to support fundamental transformation of an enterprise from an account-centric business to a new, effective, and agile customer-centric business—a transformation that has a profound impact on the way organizations conduct business and interact with their customers.

CDI has a very broad applicability across all industries. Indeed, the notion of transforming business from an account-centric to a customer-centric enterprise applies equally well to any industry segment that deals with customers, including financial services, health care, pharmaceutical, telecommunications, and retail industries, and so forth.

The topic of CDI is “hot,” new, and attracting a lot of attention from the general and specialized industry analysts. All major industry research and analyst organizations, including Gartner Group and Forrester Research, have initiated the appropriate coverage or have created research services that focus on customer data integration.

The interest in implementing a CDI solution has recently become a reality across a wide range of industries for many reasons, some of which include:

• CDI applies regulatory compliance, privacy, …