Sharing the Vision: Communicating Organizational Objectives

  Communications Management   Lessons Learned   PM Network  

How can a project manager effectively communicate organizational objectives to the project team?

Lionel Mann, PMP principal, LioZal Management Services Inc., Toronto, Ontario, Canada - The vision and objectives of the organization have to be measurable and time-based in order to make the connection to the project. (If they are not, then it is unlikely for the project to succeed, as there is no measure of success.) Knowing the measures enables the project algorithm to be applied: If these deliverables are in place by x, then we will achieve y (the vision and objective of the organization).

Penny Isaac Malm project manager, Axfood, Stockholm, Sweden - In practical terms, you run a session about the organizational vision and objectives, giving the team time to discuss them and let them sink in. Put them on the wall in the project space—virtual and physical. The vision should be short enough that everyone knows it. Sync it with the deliverables, giving meaning to the madness. Work with the team to understand how the project outcomes will be measured against said vision and objectives. The team that feels involved and part of something significant will be a happier and more productive group.

Adrian Johnson principal partner and owner, Fast Forward Project Management, Brighton, England - The key to highperforming project teams is collaboration, and this includes …

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