Big Data's Big Year?

Michael R. Wood is a Business Process Improvement & IT Strategist Independent Consultant. He is creator of the business process-improvement methodology called HELIX and founder of The Natural Intelligence Group, a strategy, process improvement and technology consulting company. He is also a CPA, has served as an Adjunct Professor in Pepperdine's Management MBA program, an Associate Professor at California Lutheran University, and on the boards of numerous professional organizations. Mr. Wood is a sought after presenter of HELIX workshops and seminars in both the U.S. and Europe.

  Business Intelligence   Strategy  

2015 is already halfway gone, and once again the Big Data market ranks high on the hot technologies list. It seems that over the past few years the pundits have been saying that this market is primed to explode, but clearly 2014 was not that year. So what does the future look like for BD? Here are some tidbits to consider when determining if BD’s cup is half empty or half full.

First, let’s look at the “half empty” side of things. Only 27% of those surveyed in a recent Capgemini survey indicated that their BD deployments were successful. 60% of those surveyed believe that BD will be disruptive to their industries through 2017. That is definitely the stuff that makes one’s cup half empty.

In January of this year, Owen Shapiro--author of Brand Shift: The Future of Brands and Marketing--shared some thoughts about the challenges Big Data poses to organizations in his article “Six ways Big Data could damage your business”. He rightly points out that with the benefits of knowing tremendous details about customer habits and preferences comes extensive risks--especially from data breaches. These sentiments are echoed in the post entitled “Big Data, Big Mess: Sound Risk Intelligence Through Complete Context” at InformationWeek.com.

There can be no doubt that 2014 ushered in a record number of security breaches that …

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