Structure Meets Inspiration

  Agile   Innovation   Manufacturing   Stakeholder Management   Strategy   ProjectsAtWork  

Most project management processes — assigning deadlines, monitoring resources —originated in IT and manufacturing. But they don’t translate well when applied to the creative world of an all-digital agency where products are often borne out of inspiration. So how do you manage a project that is dependent on spontaneity?

There is the creative process and then there is the project management process. There are new companies hyper-focused on growth and entrenched ones optimizing for product and process. And never the twain shall meet, right?

Not so in today’s hyper-competitive digital environment where innovation must scale and to rest is to be someone’s lunch. 

Today innovation and project management can be uttered in the same sentence. There is a growing recognition that smart project management can become a major driver of success given the non-linear nature of innovation. It certainly feels that way when you consider a company like Centric Digital, a New York-based firm that helps organizations transform their business and operations into the digital age. Here you will see structured project management living and breathing side-by-side with fast-changing strategic, design and creative demands.

Brian Manning, the co-founder, president and Chief Digital Officer at Centric Digital, said redefining any business requires that fine balance between structure…

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