Personal Branding: An Important Step

New Jersey Chapter

Kenneth is a project management professional with experience in Fortune 500 and Big 4 companies.

A few years ago, an article in Forbes stated that your online presence will replace you resume in 10 years. I didn’t think much about it at the time, but in 2016 this claim has some merit.

Over the last several months, I’ve been contacted by a number of recruiters directly through LinkedIn. These recruiters found me, reviewed my background and sent me job opportunities. I didn’t have to lift a finger.

In addition to this, I was invited to two networking events. The first was hosted by the EY Alumni Association and located at a country club 10 minutes from my home. The second was hosted by a major bank in New York City that was courting potential employees. I enjoyed both events, and I wouldn’t have been invited to either if I couldn’t be found via LinkedIn.

Put simply, LinkedIn is important. It’s an established and respected social network that millions of people use every day. If you don’t have a LinkedIn profile, you should create one. If you have a profile but you haven’t updated it in a while, you should now. (Seriously, please finish reading this and then go update your profile...)

Essentials to a quality profile
The first step to mastering LinkedIn is to develop your profile. LinkedIn has its own search engine that recruiters and others use to find project managers like you. The single, largest factor…

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"Who are you going to believe, me or your own eyes?"

- Groucho Marx