Shared Communications, Shared Success

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

  Communications Management  

While there are many duties that fall upon the shoulders of a project manager, being the communication conduit is not one that they have to take upon themselves. For a project team to provide results, satisfy project goals and then meet final delivery expectations, an effective and shared communications effort needs to be incorporated into its everyday operations.

It cannot be through the direction of individuals, however—it must instead be a true collaborative team process, accepted and used by all members. On a high level, these communications efforts involve:

• Providing information to appropriate project resources
• Organizing, coercing and managing project efforts
• Encouraging transformation that is derived from project deliverables
• Addressing concerns of stakeholders
• Overseeing and strengthening exchanges regarding input, review and information sharing

While most communications activities are between project teammates and those people directly impacting or being impacted by project work, there are other parties that need to be taken into consideration, which may involve customizing messages for different functional and managerial areas (for example, operational directors).

This is often due to project impact and implications that affect resources, funding and existing processes, as well as changes …

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