Project Management

Navigating Complexity: Zoom Towns and the 'K' Shaped Recovery

Mike Griffiths is an experienced project manager, author and consultant who works for PMI as a subject matter expert. Before joining PMI, Mike consulted and managed innovation and technology projects throughout Europe, North and South America for 30+ years. He was co-lead for the PMBOK Guide—Seventh Edition, lead for the Agile Practice Guide, and contributor to the PMI-ACP and PMP exam content outlines. Outside of PMI, Mike maintains the websites www.LeadingAnswers.com about leading teams and www.PMillustrated.com, which teaches project management for visual learners.

A theme for the 2019 World Economic Forum’s (WEF) annual meeting in Davos, Switzerland was the “Fourth Industrial Revolution.” It was concerned with how a combination of technologies are changing the way we live, work and interact. Few people in attendance could imagine how quickly the ideas would transition from an emerging trend to thrust upon us.

The term “Fourth Industrial Revolution” was coined by Klaus Schwab, founder and executive chairman of the WEF in 2016, and refers to how technological changes are drastically altering how individuals, companies and governments operate. These, in turn, lead to societal transformation through impacts on the way we live, work and interact. COVID-19 converted the conversations and presentations into our present-day lives.

Schwab explains it as a technological revolution that is blurring the lines between physical, digital and biological spheres. It involves technologies like mobile devices, AI, IoT, healthcare and biometrics. Today, wearable devices—like the Garmins and Apple watches that measure blood oxygen levels, along with contact tracing apps for COVID patients—illustrate the trend.

Zoom Towns
You have heard of boom towns; now we are seeing the explosive growth of Zoom towns. With more people given the option to work remotely, people are moving to the coast, the mountains or that…


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A conference is a gathering of important people who singly can do nothing, but together can decide that nothing can be done.

- Fred Allen

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