Project Management

Has Digital Transformation Really Accelerated?

Andy Jordan is President of Roffensian Consulting S.A., a Roatan, Honduras-based management consulting firm with a comprehensive project management practice. Andy always appreciates feedback and discussion on the issues raised in his articles and can be reached at [email protected] Andy's new book Risk Management for Project Driven Organizations is now available.

It’s entirely possible that as you start to read this article, you’re going to think I’ve lost my mind. But bear with me…I think I’ll win you back. I don’t believe that the last year has seen anywhere near as much digital transformation as people think and are telling us.

That puts me up against some pretty smart people. Said Microsoft CEO Satya Nadella: “We’ve seen two years’ worth of digital transformation in two months.” And he said that in April 2020, before much of the impact of the pandemic was known.

I get his point, I really do. And I think from his perspective he saw that kind of digital transformation. As a tech company, Microsoft was seeing its Teams platform explode. He was seeing cloud-based infrastructure and security become the core way for Microsoft clients to operate, and he was seeing sales, marketing and customer service cycles become completely virtual. As a supplier of technical services, he would naturally say that he was seeing dramatic acceleration in the digital transformation of his clients’ businesses.

I just don’t believe it. And here’s why: We’re talking about digital transformation, not digitization. How many businesses really transformed last year? I guess it depends on how you define “transformation,” but what I’ve seen is a lot of …


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"I know the meaning of life - it doesn't help me a bit."

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