Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
The Final Team Member: Culture
“Culture eats strategy for breakfast” is a quote allegedly attributed to Peter Drucker. Nowhere is that truer than in transformational digital undertakings. There is a reason that the best technology businesses have strong and well-understood cultures. Because so little is clear and the rate of change is so fast-paced, winning digital organizations understand that they need to be intentional about their cultures.
At the heart of it, digital teams, unlike many other teams in an organization, need to be able to function in highly ambiguous circumstances.
Christy Augustine, who is our chief operations officer at Bloomreach, started her career building the first version of search at Walmart.com and spent time at Bain & Co. before she joined us. She describes a key attribute of a "Bloomreacher" as someone who can “deal with ambiguity.” She contrasts that with the well-understood roles she remembers at Walmart.
We hear the same message from winning CDOs. John Koryl describes the team member he values most as someone “who can figure it out.”
Great digital cultures can also deal with failure—lots of it. So much of the digital journey is uncertain, but risk aversion is a sure-shot way to facilitate being disrupted. So how do so many successful digital leaders deal with failure? Some may celebrate it. At a minimum, they will undertake an objective postmortem and simply …
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