Project Management

Don’t Forget These Stakeholders

Bart has been in ecommerce for over 20 years, and can't imagine a better job to have. He is interested in all things agile, or anything new to learn.

One of the key responsibilities of a project manager is stakeholder identification and management. A stakeholder is either a person, group or organization who is impacted in the outcome of a project, effort or endeavor. They are interested in the success or failure of the project, and thus have a “stake” in the result. Stakeholders can be internal or external, and can be active or passive, depending on the type or size of the project, and how much time the stakeholder must spend monitoring the progress of the project. They can include customers or clients, vendors or partners, executives, investors or shareholders, or really any manner of person who will be affected by the outcome.

Stakeholders are important to the project, as they provide valuable feedback, requirements or ongoing guidance, and can help steer the project one way or another. Identifying and managing these stakeholders is critical; even a successful project can have disappointed stakeholders, and a project that is failing can still have satisfied ones. In many ways, keeping stakeholders informed and aware of project progress, and making them feel sufficiently included along the way, is equally important to project success as the project work. Figuring out who they are, how they want to be communicated with, and establishing and managing the ongoing relationship with them is an important task for a…


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"Marta was watching the football game with me when she said, 'You know, most of these sports are based on the idea of one group protecting its territory from invasion by another group.' 'Yeah,' I said, trying not to laugh. Girls are funny."

- Jack Handey

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