PM Skills in Action: 2 Personal Project Success Stories
During the lockdown due to the pandemic, I listened to many podcasts. In 2020, I joined a marketing community with many podcasters and thought leaders. I quickly became curious about how it worked. I took a short course about it, where the trainer talked about a website builder where you choose and customize a template to make the site look very professional (I had never heard about this nice discovery).
I decided to give it a try and deliver two of my own products. I used agile techniques because I wanted to have the products tested along so I could adjust them. In January of 2021, I launched my own website—and one month later, my podcast. It was a big milestone for me because I never thought I could do it by myself.
Building a website
1. Benchmark other websites: This is the business analysis part. I looked at different thought leaders’ websites to see the trends. I wanted to understand how the content was displayed, what the sections were, and the overall design of the website. I wanted to get inspiration, and made up my mind about what I liked (and didn’t like).
2. Define the sitemap and content: On paper, I defined the different sections and subsections of the website. I needed two
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