Project Management

“Oh, What I Could Tell You About The Future!”

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Modelling Business Decisions and their Consequences

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When Emmitt “Doc” Brown utters this line in Back to the Future III, he’s in a saloon in the old (American) west, circa 1885, talking to patrons who listen to his (correct) descriptions of the future with derision. Brown’s descriptions strike them as absurd.

And why wouldn’t they?  In 1885:

·         The pathogen theory of disease transmission was just becoming widely known.

·         Georgia had more people than California.

·         The Statue of Liberty arrived in New York.

·         The mini-Ice Age, which had started around 1300, had just ended.

·         All glass was hand-blown.

·         Teddy Roosevelt was 28 years old.

·         And the list of stuff we take for granted today that hadn’t even been conceived of is prohibitively long for a blog post.

Granted, Back to the Future III is fiction; but the notion that the way the real future unfolds would strike people in history as absurd, I think, is spot-on. It then stands to reason that, should some time traveler come back from our future to the year 2014, his descriptions would strain credulity. That being the case, what should we make of predictions of the future that strike us as entirely reasonable?

During the aforementioned mini-Ice Age, farmers in Northern Europe had quite the challenge. In order to maximize their crop yields, they had to be able to time their ploughing and planting in such a way as to keep their seedlings from freezing (should they plant too soon), but also provide enough time for their crops to ripen before the first freeze of the next Autumn. Correctly timing their crop cycles was literally a life-and-death decision for them and their loved ones. Despite being blessed with no access to climatologists, they still needed to be able to base their decisions on something more than the cycles they had observed in the immediate past. Under a belief that wild animals would often act differently when the last freeze had been encountered, an entire structure of data collection based on such observations became the basis for these critical decisions. Sprinkle in a bit of formality, and a couple of hundred years, and you have the spectacle of men dressed in formal attire gathering on February 2 in Punxsutawney, Pennsylvania, to pull from its den an unwilling member of Marmota momax to “predict” either six more weeks of winter, or an “early” spring.

Now, imagine if I had left out the description of the medieval Northern European farmers’ need to somehow divine the planting season, and also imagine you had never heard of the celebration of Groundhog Day. The question virtually asks itself: is this any way to predict the future?

I suppose it’s appropriate for the December ProjectManagement.com theme to be the Future of Project Management, since every other writer for every other publication uses this time to make predictions. But that’s my point – any attempt to predict the future is simply an extension of our own prejudices and recent past into an unknowable environment. I could predict the outlandish, that someone will come up with a profound breakthrough in the management sciences, but then be hit by falling orbital debris while on her way to publish the findings. Or I could be safe, and predict that the presentations from the next year’s management seminars will be evenly split between those espousing the amazing success of their own particular projects, made possible, don’t you know, by their own insightful embracing of current management techniques, and those who re-package the basics in new presentations, while retaining the eat-your-peas-style that so pervades such presentations.

Or, I could be perfectly honest, and admit: I have no idea what the future of project management looks like.

And my readers should hold as suspect anyone who claims to the contrary.


Posted on: December 07, 2014 09:15 PM | Permalink

Comments (2)

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Michael Adams Solutions Architect| LANL Los Alamos, Nm, United States
Michael, great article! Very thought provoking, and who could object to a Back to the Future reference? I do, partly, question your conclusion, primarily because I think it may lack some necessary nuance.

Your examples of prediction are spot-on, but they generally pertain to long term forecasting, with the exception of the groundhog. I completely agree with your assertion that predicting what project management will look like in three, five, or especially twenty years may well be an exercise in futility.

I think, however, it is easy to predict that project management in 2015 will look essentially like it did in 2014. There may be an early Winter, we'll have to ask George R. R. Martin about that. But whether we have an early winter or early spring, my suspicion is that project management will be pretty similar.

Of course, some genius from the Harvard Business School, the Vanto Group, Silicon Valley, or next door, may have a revelation that will revolutionize everything, but as you said, that is unpredictable, and it does happen from time to time, but there is no reason to think it will happen this year.

My suspicion is that we can examine trends in management, and see which ones have produced results. We're likely to see more of those...at least the ones that produced "good" results! :-)

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Andy Kaufman Host| People and Projects Podcast Lake Zurich, Il, United States
Great post, Michael. Earlier this week I interviewed Rob-Jan de Jong who is releasing a new book in January entitled "Anticipate: The Art of Leading by Looking Ahead". The premise of the book is that we all recognize that vision is critical, yet few of us have a compelling, personal vision. Since vision has a component of forecasting the future, I thought of it when I read your post.

Rob shares a process that combines what he calls FuturePriming with scenario planning. Though we can't predict the future, he suggests we come up with FutureFacts--his word for proposing events (not trends) that could potentially happen in 2-5 years.

Here's a sensitive example. Let's say there's a major scandal within PMI in the next 2-5 years. It's bad enough that it rocks the reputation of the organization and tarnishes the accreditations. Now certainly none of us expect that this would happen nor would we hope for it. But let's say it did. What would it mean to your organization? Your career? The decisions you might want to be making in 2015? What would the triggers be to identify that the likelihood of this happening?

Since a good portion of my company's income comes from helping people get certified, we would be impacted. If we felt this fictional scandal was more likely, we would make decisions to develop more products and services that didn't rely on the PMI brand. Even if such a scenario didn't happen, the process might inform our 2015 strategy to do such expansion anyway.

Rob suggests that the processes don't take the uncertainty out of the future. But they can help us think through the future in a different sort of way--beyond the trap of "the future will be pretty much the same as today, only more".

Amazon has the book available for pre-buy at http://www.amazon.com/Anticipate-Art-Leading-Looking-Ahead/dp/0814449077/. I recommend it for all PM's.

Thanks again for the insightful post!

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