Project Management

Project Management -- A Waste?

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Modelling Business Decisions and their Consequences

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Wow, has it been more than three weeks since I last mocked the asset managers’ (read: accountants’) approach to quantitative business analysis? I must be slipping. But getting these guys to stay in their epistemological place requires a certain constancy, so – once more to the breach, dear friends!

How do we know if any organizational or managerial pursuit is worthwhile? Why, the asset managers can tell us – it’s the Return on Investment, or ROI (yes, I know I’ve taken this on before. It’s just such an easy target, having been chronically oversold as it has). It is calculated so:

ROI = (Gain from Investment – Cost of Investment) / Cost of Investment

It’s all very simple, isn’t it? Simply calculate the ROI on anything, such as, say, the Project Management Office, and you have hard evidence about whether or not something is worth investing in, right?

As I discuss in my recently-released, must-have book, Game Theory in Management, the late, great Michael Crichton gave a speech entitled “Aliens Cause Global Warming[1], where he discusses the Drake Equation. The Drake Equation is:

N=N*fp ne fl fi fc fL


where N is the number of stars in the Milky Way galaxy; fp is the fraction with planets; ne is the number of planets per star capable of supporting life; fl is the fraction of planets where life evolves; fi is the fraction where intelligent life evolves; and fc is the fraction that communicates; and fL is the fraction of the planet's life during which the communicating civilizations live. As Crichton goes on to say, there is absolutely no way of knowing any of the parameters in this equation. What appears to be a “scientific” equation is actually structured speculation passing itself off as science.

Let’s revisit the simpler ROI equation. What’s the gain from investing in, say, lifeboats? There’s absolutely no way of knowing that. On board the QE II, they’re useless. On board the Titanic, they were priceless.  What’s the value of an Earned Value Management System (EVMS)? On projects that are successful, they may or may not have played a part in that success. On projects such as, say, the National Ignition Facility, where they were initially eschewed, an EVMS could have easily provided early warning on the massive overruns that project encountered – literally billions of dollars (USD) could have been saved.

Remember that scene from the movie Titanic, where the haughty Cal character is striding past the lifeboats, and actually strikes one with his cane, declaring “Waste of deck space on an unsinkable ship!”? How about the millions in taxpayer money that Carl Sagan finagled for the Search for Extraterrestrial Intelligence program, based on the fraudulent Drake Equation? That’s the type of analysis the accountants bring to your project meetings. It’s easy for them to “quantify” the “expected return” of doing project management, as well as its “cost,” and return a hard number indicating that their management information rivals over in the project management office represent a poor investment, or even a waste. So, you’ve got Cal, Carl Sagan, and your accountant, all lined up to provide you with actionable information for you to make key management and financial decisions, and there’s really only one question:

Are you going to listen to them?



[1] Crichton, Michael, “Aliens Cause Global Warming,” Caltech Michelin Series, January 17, 2003.


Posted on: January 20, 2013 03:02 PM | Permalink

Comments (5)

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Kenneth Katz Release Train Engineer/IT Project Manager| UnitedHealth Group Enfield, Ct, United States
The Drake Equation is not "fradulent". It is an analytical model, where each parameter is at present unknown. What would be fradulent would be to present the result of the Drake Equation as based on fact-based input parameters.

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Michael Hatfield Author / Blogger| Author Albuquerque, Nm, United States
I beg to differ with Mr. Katz -- the Drake Equation is most certainly fraudulent. It's not just that "...each parameter is at present unknown," it's that none of the parameters will ever be known. Astronomers can't eve agree on how many planets are in our Solar System! Add to that little inconvenience the fact that millions of dollars, both public and private, have been spent in support of SETI, promoted via the Drake Equation, and if that's not fraudulent, I don't know what is.

And -- the point of the article -- if many of the quantitative business models currently in use resemble the Drake Equation in structure, then doesn't that mean...?

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Wayne Mack Retired| Retired South Riding, Va, United States
There are (at least) two problems here. One, as highlighted in the Drake Equation discussion, is that often many of the variables in an ROI equation are often unknown, unknowable, and immeasurable. The second is that the ROI equation is a prediction of the future.


ROI is based on predictions of costs and predictions of benefits. Muddying the waters further are often dubious attempts to translate some of the costs and especially some of the benefits into dollar based amounts.


What is the benefit value of reducing a certain data entry task by 5 seconds eacho occurrence? WIll we lay off some data entry staff to realize the benefit? What is the benefit of eliminating a particualr billing effort that occurs once a year? WIll we dock a DBA 8 hours pay because he no longer has to find and fix the issue each year? What is the dollar value on the off change that the billed party compains on one or more internet sites?


We are just as bad about predicting costs. How long will the project take? How many staff? What are their loaded billing rates? Who is going to get a raise part way through the project? What is the inflation rate, interest rate, cost of money?


ROI and the Drake equation are equally fraudulant because they provide no information. They both rely on purely speculative numbers. Multiplying speculative numbers together does not provide any more insight, hence the equation is useless. ROI sounds objective and scientific, but in the end, the decision on whether to pursue a new project is purely subjective.

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Michael Hatfield Author / Blogger| Author Albuquerque, Nm, United States
As for Mr. Mack's comment, I can only quote Darth Vader:

"The Force is strong with this one."

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Mark Price Perry Business Driven PMO Evangelist| BOT International Orlando, Fl, United States
Project Management -- A Waste..? When project management is applied as a means to an end and in the context of the business environment and along with other techniques, it can be a very helpful management tool. When project management is applied by rote, it can very quickly become not just a waste but an irritant as well. The same can be said of analysis techniques like ROI which I have seen used very effectively as well as very ineffectively.

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