There are three basic key players in strategy execution: the Leader, the Program Manager and the Change Management Lead.
What if we partnered?
It all starts at the beginning.
The reality in most organizations is that strategy is parsed into Strategic Business Units and / or Divisions and the Leader assigns it to a Program Manager to organize (I am not endorsing this approach?I have other thoughts here). This cascade is often one-directional and the Change Management Lead is buried deep in the project with very little access to the Leader.
In transformational change where ROI depends on people, at all levels, changing the way they think and what they do then Change Management takes on a heightened priority. These shifts in mindsets and behaviors, sometime shifts in culture, cannot be dictated or taught. Rather they must be led. The Leader and the Change Management Lead need to collaborate directly to achieve success.
Imagine what might happen if, when Program Managers resourced a project, they tee’d up change management (CM) differently? What if:
1. The Program Manager identified the senior change management practitioner they want to work with and introduced them to the Leader this way:
- “We have identified a terrifically qualified CM practitioner. The only criteria we need you to sign off on is: are they a fit for you?
- The CM practitioner’s role is to help all of us address the human risks involved in implementing change. The CM practitioner will be our guide in identifying issues and opportunities and in designing interventions. Often the interventions have to come from you to be most effective – the CM practitioner will be your coach so it is important that you develop a close working relationship.
- When can I schedule an interview for the two of you?”
2. The CM practitioner entered the conversation with the Leader this way:
- “I have reviewed the initiative and I have significant related experience ….
- Based on that experience, and acknowledging that every organization and initiative is different, I expect that we will encounter issues such as ….
- This is likely to require activities from you such as …
- Does this seem likely to you? What other issues do you anticipate?
- The way I work is this … [spell out what you need to be successful as specifically as you can – have a look at this post from Daryl Conner “Addressing Sponsor-Agent Relationship Issues (free download)”]
- What else do you need from me? How do you like to work?
- Do we think we can partner up on this work?”
3. Once retained, the relationships really need to take on a deep partnering for success:
- Information sharing
- Brain storming
- Dynamic and collaborative decision making
- Test and learn cycles
- Feedback loops
What if you sent this to your favorite Program Managers and asked them to take it into consideration next time around?
It might open productive conversations and whole new working relationships with them also. They may want to negotiate a few parameters to begin to get comfortable with this dynamic but that should be quite achievable.
What are you waiting for? You want to be successful? You already know what it takes. Require it.
Related Posts:
- What’s missing from Strategy Execution?
- Change Management Methodology
- Crack or chasm between project management and change management?



