The Business Driven PMO

In our day-to-day project management and PMO activities, the easiest and the most important thing to miss is plan for ahead what happens AFTER we cross the finish line. So technically speaking, once project managers hand over the reins of the completed project to the business owner, their job is just half done. For a project to be considered complete, project managers must focus on the other half, which is “Benefits Realization”.

Benefit realization is the confirmation that the value a project was expected to generate really does get delivered.  In our everyday project management lives it is easy to get buried in details around task management, risk mitigation, resource capacity, balancing budgets and all the other moving parts.  We often forget why we set out to do the project in the first place:  the delivery of a product or service, an enhancement or improvement, or a capability.  For example to meet some new regulation, standard or market demand.  But what if, after we deliver the goods, and did exactly what the customer asked for, we realize that all the effort and resources we used to deliver the project don’t amount to what they were supposed to?  That’s exactly what benefits realization is all about.

We’ve all heard of ROI – return on investment.  It is the concept of an investment of some combination of resources (people, money, equipment, etc.) yielding a benefit to the investor.  A high ROI means the investment gains compare favorably to investment cost. As a performance measure, it is one of the best methods to evaluate the efficiency of an investment.  ROI does not exclusively have to be in financial terms.  It can easily be an operational advantage, an improvement in position, or other positive change.  In order to compare the efficiency of a number of different investments we need to compare like measures, which is why a financial ROI is one of the most commonly used.  Unfortunately, without benefits realization, our ROI is simply a guess.  And that is why benefits realization is so important.

I’ve discussed with   many of our clients about this and have found out that there is a need for a wide degree of maturity around the realization process.  This is an indication that while the concept of realization is gaining interest, it is still far from a mature practice.  Which presents a great opportunity for those organizations that are not doing it – now is a great time to implement this practice.

How to launch a benefits realization initiative?

One of the best approaches involves setting goals, tracking against those goals and including a ‘hand-off’ step, similar to the passing of the baton in an Olympic relay race.  Tactical steps you can take include:

• Set your sights:  using whatever calculation available, combined with experience and validated by results from similar projects, come up with a target for what the value you think the project will deliver.  Set that as the initial estimate.  Enlist the help of a financial leader or controller to help set the original estimates.
• Continual monitoring:  Using the initial estimates or targets as a first guess, continue to refine the success factors throughout the lifecycle of the project.  These are often called forecasts or committed values and are more accurate than the original estimates.  It is best to continue revising these figures throughout the lifecycle of the project.  The objective here is to have these forecasted numbers eventually match the actuals.
• Start tracking actuals now:  some project can actually generate benefits even before the project is complete.  What a great win for the project team to be able to report these.
• Put a plan in place: Add a milestone or stage beyond the Complete step called Close or ‘Realization’ and set a validation step 3, 6 or 12 months after the project is complete.  It sets the expectation that the work is not over at Complete.
• It is outside of the project manager’s responsibility:  As the project comes closer to its Complete or End date, engage the financial sponsor and the process owner (the person who is benefiting or owning the project’s or product’s outcome, improvement or change) and have them start validating and “owning” the numbers.
• Go back to the beginning:  how accurate were your original estimates compared with your forecasts and your actuals?  Take those learning and apply them to future estimates.  This is called continual improvement – applying lessons learned and best practices to improve the entire PMO.

One last point is that it isn’t always about the money.  Sometimes projects generate other value, such as an improvement in customer satisfaction, or increase market share by launching a game changing product.  It is important to be able to quantify the value of these types of projects even if they do not generate direct revenue or cost improvements.  Many organizations call these ‘Level 2” or “Indirect Benefits”.

Finally, is a project complete without benefits realization?  To the project manager who’s already run their marathon and marked the project as complete, I expect their answer to be ‘yes’, but common sense tells us otherwise.  As a best practice, one of the most important factors in a projects success isn’t “how we did it” – coming in under schedule or under budget – but “what we did” – that the project delivered what it set out to do.

Expanding beyond team/social collaboration to business collaboration

The term “collaboration” has become one of the primary hot topics for businesses and analysts throughout the industry lately.  At its most basic level, “collaboration” simply means “working with others in a coordinated fashion toward a common goal.”  But few actually attempt to define what it really means in the context of business and PPM.

If you ask most people what capabilities define collaboration in the workplace, they generally talk about the sharing of information within a given team:  document management, threaded discussions, activity feeds, instant messaging, shared calendars, task assignments, facilitation of problem solving and idea development, communication of decisions and meeting minutes, etc.  This is all good, and certainly helps a team move forward in coordinated fashion toward the common goal of completing a project or specific unit of work.  Nearly all PPM solutions provide functionality to address each of these needs within the scope of a project.  SaaS PPM solutions are particularly well-suited to providing this level of team collaboration since, by their very nature, they are accessible to all team members regardless of geographic diversity and the information they contain is always available in near real-time.

I would argue, however, that this limited view of collaboration is incomplete.  Looked at from a broader perspective, an entire organization can be viewed as a collection of units which must all work together in a coordinated fashion toward the common goal of alignment and execution against the business’ corporate vision and strategic objectives.  Thus, business-level collaboration is necessary to establish the direction for an entire organization.  “Business Direction” includes the definition for the organization’s Vision, Goals and Strategies.  By sharing and collaborating on the Business Direction, the business teams will be better prepared to drive the various work efforts.  True business-level collaboration therefore depends on the free flow of information between the project teams and the outside world – management, other departments, executives, stakeholders, etc. – to facilitate proper alignment and effective decision-making throughout the entire organization.  It is this level of “business collaboration”, as opposed to individual “team collaboration”, which is often missing from a company’s collaboration strategy.  All too often, anyone not on the core project team is actually excluded from access to the system of record for project performance and must therefore depend upon periodic status updates or word-of-mouth communications to understand, participate, or make critical business decisions on project information.

Business collaboration provides a level of transparency and visibility to project details throughout an organization.  At its heart, business collaboration makes heavy use of enhanced dashboarding and powerful reporting capabilities to expose appropriate project information to those who are outside the core project team.  Ideally, facilitation of business collaboration also provides processes and methods for these external resources to submit inquiries and participate in discussions, access project documentation, and all of the other traditional collaboration capabilities as well.

When examining the collaboration strategy within your organization, be sure to keep the big picture in mind.  Team-level collaboration is certainly important.  But enabling collaboration across departments and across levels within a larger organization can often be even more critical to the success of the entire business.

The Educause annual conference is the nation’s largest gathering for higher education IT professionals and Daptiv was present for the well attended 2012 conference in Denver.  Issues that attendees were concerned about were diverse but several interesting themes emerged over the course of attending sessions and having one-on-one conversations with end users and CIOs.  One particularly well attended discussion on Project Management was intriguing, many pain points seemed common across education IT departments and Project Management Offices. Here are some of our takeaways from the conference:

Increasing Demand Placed on IT: Demands placed on IT departments are becoming large and disparate with multiple university departments demanding conflicting projects from an increasingly resource strained IT staff.  With this increased pressure, CIOs and managers are looking for a way to streamline and manage their suite of projects.

Prioritization: Many attendees were seeking best practices and methodologies for prioritizing their portfolio of projects.  Several attendees shared their successes and failures but several threads were common though all successful processes:  easy to communicate and simple to deploy.  Many attendees sought visualizations and reporting that would allow them to quickly judge the size of a project vs. its projected benefit.  The easier it is to demonstrate relative importance and prioritize one project over another, the easier it is to communicate with and receive buy in from competing university departments.

Communication: Ensuring everyone is in the loop on project decisions is critical.  Lacking a single source of truth for project management, implementing an effective communication plan can be difficult.  Project Managers and IT needs to communicate early and often with stakeholders.  Schools and universities which emphasized their success in communication reiterated this point.  Every stakeholder needs to feel that they are part of the dialogue.

Flexibility vs. Standards: Project Management Offices, once built to solve the above issues often face their own hurdles.  Being flexible enough to maintain engagement with stakeholders while ensuring accountability with standards is itself a challenge.  Flexibility needs to be built into the DNA of the PMO and IT Department early and must be matched in any tool used to manage their projects.  It should be up to the department to develop the processes, not have an outside process thrust upon them.  In the words of one attendee, “The tool used should be process agnostic”.

PMOs and project managers are faced with failing projects more often than they would like to and it often turns out to be a demoralizing experience for all stakeholders. Consequently, it is vital for PMOs to recognize the signs of a failing project and take corrective action before it is too late. In order to engineer a successful turnaround, PMOs and PMs need to watch for certain leading indicators of project failure.

Leading indicators of project failure

• Progressive scope creep:  While some scope changes may be necessary, constant updates to the project scope indicates that the project sponsor and other stakeholders don’t have their business case buttoned up or the assumptions under which the project was sanctioned are no longer valid.
• High rate of churn in project staff:  It is normal to have long projects to have planned rotation of staff.  However, you need to watch for unplanned attrition from the project team.  Each person who leaves in an unplanned way takes with him/her knowledge of the project.  Areas of the project can be put at risk and the team may need to revisit some past decisions because no one knows why the decision was made.  All this results in extra time and cost with no increase in value.
• High cash burn rate: Are you tracking your Cost Performance Index (CPI)?  CPI = Earned Value/Actual Cost.  If your CPI is trending less than 1, then you are not using your budget efficiently and are burning through cash.

Reversing the trend (Turning around a failing project)

• Revisit the scope statement periodically (say once a month) and verify if you are still delivering the same project.  If the nature of the scope change is so drastic that it will potentially change the deliverable, take it up with the project sponsor and decide if the project should be stopped in its current state.
• Review the staffing situation every month.  Evaluate how many unplanned vs. planned exits have occurred.  If a critical resource or a member of the project leadership team has left, it is a red flag.  Summon a meeting with all stakeholders and the project sponsor to assess the situation and plan to bring in an alternate equally capable resource who is committed to delivering on the project.
• If your CPI is trending less than one month over month, you are putting the project in a financially unsustainable situation.  You should jump into cost control mode and only approve critical expenses.  If you are buying from an outside vendor, use your purchasing team to negotiate a lowest possible price or do this yourself.

Walking away from a failing project

Pulling the plug on a project that is underway is often not an easy thing to do.  There usually are a lot of personal and political forces at play.   More often than not, people will waste money (and time) in order to justify costs they’ve already spent.  The key here is to maintain objectivity and avoid the Sunk Cost Fallacy.  Meet with your project sponsor and review the costs-benefits of the project and be prepared to justify why the project should be cancelled or stopped.

This is a question that has been posed many times and answered many times. Yet, we continue to see PMOs failing very often. Does it mean that the answers that have been presented are incorrect? Not necessarily. In fact, most answers surrounding metrics and value are relevant but don’t address the question of “fit”. The metrics that make sense for one business may not make sense for another.

At the end of the day it is about demonstrating value to the business as a whole. A successful PMO is a PMO that is focused on business value and helps the C-suite succeed in its strategic objectives. Daptiv’s four-part PMO Success Webinar series explores this in more detail. The goal of the webinar series is to provide real-world insights on how PMOs can become strategic assets to the business.