Senior Projects Manager | Field & Marten AssociatesNew Westminster, British Columbia, Canada
Through my ACP Journey, I learned that MVP (Minimal Viable Product), MMP (Minimal Marktable Product) & MMF (Minimal Marketable Feature) each serves a different purpose in agile projects.
What is your opinion and how does each provide business value ? Saving Changes...
I've found most new product owners don't understand what an MVP is and need a lot of coaching to define one. Eric Ries's definition of it being a method of maximizing learning for the least investment is a good one - it forces the PO to identify what question or hypothesis they are trying to answer or prove. A great example of an MVP was Zappos' initial experiment to validate their online shoe purchasing service...
An MMP is usually made up of a number of MMFs. One difference between an MMP and an MVP is that the latter might not be marketable but is a way to learn whether we are going down the right path or not.
Kiron
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1 reply by Rami Kaibni
Jul 11, 2018 2:18 PM
Rami Kaibni
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I totally agree with you. MMP is marketable and could be sold and generate revenue while MVP is to gain feedback from end users and the market.
Senior Projects Manager | Field & Marten AssociatesNew Westminster, British Columbia, Canada
Jul 11, 2018 2:05 PM
Replying to Kiron Bondale
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Rami -
I've found most new product owners don't understand what an MVP is and need a lot of coaching to define one. Eric Ries's definition of it being a method of maximizing learning for the least investment is a good one - it forces the PO to identify what question or hypothesis they are trying to answer or prove. A great example of an MVP was Zappos' initial experiment to validate their online shoe purchasing service...
An MMP is usually made up of a number of MMFs. One difference between an MMP and an MVP is that the latter might not be marketable but is a way to learn whether we are going down the right path or not.
Kiron
I totally agree with you. MMP is marketable and could be sold and generate revenue while MVP is to gain feedback from end users and the market. Saving Changes...