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Topics: Agile, Digital Project Management, IT Project Management
When Project management go Social
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Social media has been one of the greatest channel of mass communication that human has invented so far. I have been a big fan of Social Media for the last few years. I am amazed by the wealth of information that I can gather by connecting to the social media platforms.

Can we leverage this wealth of information in our projects ? Can Social media impact the success of our projects ?
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Priya -

For public sector projects, appropriate social media use can be a great way to communicate with stakeholders and solicit their feedback. For product development projects it can work wonders at generating "buzz".

I wouldn't see it as being particularly useful for internal projects and of course those which are confidential.

But of course there is a dark side to its usage...
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1 reply by Priya Patra
Sep 05, 2019 4:01 AM
Priya Patra
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Thanks Kiron for your inputs. So we can leverage Social media for stakeholder management, feedback like in public initiatives like smart city etc.

For product development - can we say for preparing for product launch ?
I am also thinking in terms of social media leveraged for getting ideas for what will work or what will not work in our products through customer insights.

As you said, I am not able to visualize a case for leveraging social media for internal initiatives or projects
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Social media can aid a project by drumming up support with public stakeholders or keeping them informed, as with a project to construct a bridge within a large city. In this case an informed public might communicate a risk no one realized, such as the presence of an endangered plant species at the construction site. However, I can't imagine how social media would positively affect projects lacking a vast amount of stakeholders, as there are easier and more secure ways to communicate project information to stakeholders than via social media.
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1 reply by Robin Chivonne Perkins
Sep 04, 2019 2:44 PM
Robin Chivonne Perkins
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True!
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depends on how to use social media.
Lots of threats and opportunities.
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2 replies by Priya Patra
Sep 05, 2019 4:11 AM
Priya Patra
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Thanks Abolfazl for your input. Some threats could be non-compliance of non-disclosure agreements. Do you foresee any other risks ? Would love to know more on this dark side of social media and how it can negatively affect our projects ? Does the opportunities outweigh the threats ? What are your thoughts on this /
Sep 05, 2019 4:11 AM
Priya Patra
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Thanks Abolfazl for your input. Some threats could be non-compliance of non-disclosure agreements. Do you foresee any other risks ? Would love to know more on this dark side of social media and how it can negatively affect our projects ? Does the opportunities outweigh the threats ? What are your thoughts on this /
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There is a big trap behind social media (between others). Social media provides data but not information. If it is information of not will dpend on the receiver. When you use this type of thing you have to take aware about Claudde Shannon Infomation Theory. And about "The Matrix", obviously
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I believe if it's leveraged correctly by people savvy in how to do that, it can be a useful but not necessarily important tool. I wouldn't rely heavily on it. There are much more effective means for a project manager.
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1 reply by Priya Patra
Sep 05, 2019 4:14 AM
Priya Patra
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Ok Kimberly. Thank for your inputs. Another way to look at it, use Social media as an alternate media rather than a primary media, i am assuming you meant communication.
Is there any other area you would have used social media for your project success ? Please let us know your thoughts
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Social Medial is already impacting the success our projects but you need to be cautious how to use it otherwise it’s impact might be negative like Kimberly just indicated.
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It depends on the scenario, a social media platform like Whats App can rescue project communication requirements for co-ordination purposes.

It will be nice to take this into account when developing Project Communication Plan.

A previous project had to depend heavily on Whats Apps for coordination: A construction vessel was mobilized offshore and the client for some reason failed timely to install VSAT (internet access) and radios for project communications/coordination. The vessel owners had theirs installed and it was not part of the contract to use it for project communication requirements. (Cost)
Whats Apps came to the rescue at the initial stages of execution before the client was able to install the communication technology required for project communications.
This was also possible because the location of the vessel from the beach was within cellular network coverage.
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1 reply by Priya Patra
Sep 05, 2019 4:03 AM
Priya Patra
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Excellent. What's app for communication. I use this medium for status updates, handoffs for production support. It is time we include What's app in our project communication plan :)
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The biggest challenges I've faced have been related to which social media platform(s) to use. If it's a platform that the majority of stakeholders are not already using, adoption is at risk. Unless you are just using one platform for one specific type of communication, you may have to use more than one platform to satisfy communication needs of your varied stakeholders. Then there's the question of internal vs external. It may not be a public facing platform, but if your company allows consultants or third parties on it, even with NDAs, you may need to limit what you post or maintain controls to prevent unwanted access to information you are posting.

Speaking of controls, I've been on projects where, if project status was publicly discussed, concerns about insider trading were raised.

With all that said, social media can be a useful tool, but you may want to discuss its use with legal or compliance when developing your social media strategy for your project.
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1 reply by Priya Patra
Sep 05, 2019 4:08 AM
Priya Patra
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Thanks Aaron, we can use social media for communication depending on usage of the platform. or can be use this as an alternate channel for communication, depending on the generational demographics of our stakeholders.

And yes, need to consider compliance requirements before designing the social media strategy
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I agree with almost with all that was pointed in all reviews, nevertheless I want emphasize that social medial platform could be special relevant to virtual teams, can be a way to promote awareness of the individuals and bring some kind of proximity and trust between team members.
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1 reply by Priya Patra
Sep 05, 2019 4:04 AM
Priya Patra
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Alexandra, can we concurr, social media can be used for team building and engagement ?
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As Paul mentioned, social media should be part of your communication plan: what you use it for and for whom. As Kiron indicated, it is particularly useful for your external stakeholders.
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1 reply by Priya Patra
Sep 05, 2019 4:05 AM
Priya Patra
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Thanks Stephane for your inputs. I am definitely going to put social media in my communication plan now :)
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