Having see PMI rollout more of the new revamped PMI brand, a pattern and consistency in their marketing approach is becoming clearer. It seems that creating a brand that is fun, exciting, new, fresh and bold are some of the adjectives that I would use to describe PMI today. The good things is that people are talking about it, whether good, bad or indifferent and that can only be a positive.
Daire
Agreed Daire, and now that a number of Chapters have started to re-vamp their logos incorporating themes which are meaningful to them in the lower right quadrant of the standard logo, it really does grow on you.
I'm late to the party with this. I was asked to give a guest lecture at a PMI chapter meeting on this very topic. Here is the recording of that presentation with some added commentary. Enjoy! https://www.linkedin.com/pulse/analysis-pm...anthony-veltri/
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1 reply by Antonio Amaral
Mar 03, 2020 4:37 AM
Antonio Amaral
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Excellent presentation - does really highlight the absolute stakeholder PR disaster of this brand identity revamp event.
I'm late to the party with this. I was asked to give a guest lecture at a PMI chapter meeting on this very topic. Here is the recording of that presentation with some added commentary. Enjoy! https://www.linkedin.com/pulse/analysis-pm...anthony-veltri/
Excellent presentation - does really highlight the absolute stakeholder PR disaster of this brand identity revamp event.
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1 reply by anthony veltri
Mar 03, 2020 10:30 AM
anthony veltri
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Thank you Antonio. This presentation was difficult for me to prepare, because the more I dug/researched, the more I realized that fundamental errors were made by an organization where many of us have invested so much time/effort.
For an organization that has held its members and aspiring PMPs to such a high standard, this was sad. The brand -identity- firm that they used, (superunion com) may have helped them do the underlying strategy work, but based on the results, I fear that this work was not actually done.
One of the saddest moments for me is when PMI rolled out its new brand position as "Powering the Project Economy." This is not a position, it is not a promise. It is a slogan. Repeated misattribution of such a fundamental nature is frightening.
As I stated in the presentation, it is not too late for them to turn this around. To realize that in order to shape the future, they need to engage their present-day stakeholders and -demonstrate- why PMI is positioned to help them navigate the future. This is not done with a new logo, color palette, branded tchotchkes, and a list of talking points. Stakeholders (present and future) are literally -begging- for engagement. PMI's present strategy has not taken advantage of the desire for positive affiliation of its present-day (and future) membership base.
Showing up in a logoed sweatshirt and jeans to keynote a conference where the majority of your (existing) stakeholders are business formal/casual without -first- explaining the underlying business case is folly. (hint, the business case is not "the project economy"). Talking points will not fix this one; PMI needs to take a step back and demonstrate that it actually understands its existing stakeholders. Here's the rub, we need look no further than YouTube for examples of individuals and organizations who regularly demonstrate understanding and expertise (to millions) with a $100 webcam or smartphone, the barrier is not technological, it is in preexisting beliefs and norms.
Thank you again, Antonio, for your comment, I really appreciate it.
Excellent presentation - does really highlight the absolute stakeholder PR disaster of this brand identity revamp event.
Thank you Antonio. This presentation was difficult for me to prepare, because the more I dug/researched, the more I realized that fundamental errors were made by an organization where many of us have invested so much time/effort.
For an organization that has held its members and aspiring PMPs to such a high standard, this was sad. The brand -identity- firm that they used, (superunion com) may have helped them do the underlying strategy work, but based on the results, I fear that this work was not actually done.
One of the saddest moments for me is when PMI rolled out its new brand position as "Powering the Project Economy." This is not a position, it is not a promise. It is a slogan. Repeated misattribution of such a fundamental nature is frightening.
As I stated in the presentation, it is not too late for them to turn this around. To realize that in order to shape the future, they need to engage their present-day stakeholders and -demonstrate- why PMI is positioned to help them navigate the future. This is not done with a new logo, color palette, branded tchotchkes, and a list of talking points. Stakeholders (present and future) are literally -begging- for engagement. PMI's present strategy has not taken advantage of the desire for positive affiliation of its present-day (and future) membership base.
Showing up in a logoed sweatshirt and jeans to keynote a conference where the majority of your (existing) stakeholders are business formal/casual without -first- explaining the underlying business case is folly. (hint, the business case is not "the project economy"). Talking points will not fix this one; PMI needs to take a step back and demonstrate that it actually understands its existing stakeholders. Here's the rub, we need look no further than YouTube for examples of individuals and organizations who regularly demonstrate understanding and expertise (to millions) with a $100 webcam or smartphone, the barrier is not technological, it is in preexisting beliefs and norms.
Thank you again, Antonio, for your comment, I really appreciate it. Saving Changes...
Muhammad KhanRegional Supply Chain Manager-Eastern Hemisphere| Exterran Energy Solutions, Dubai, UAEDubai, United Arab Emirates
The old version was very professional, appealing, easily identifiable/recognizable and extremely graceful.
The old version was very professional, appealing, easily identifiable/recognizable and extremely graceful.
Agreed. Saving Changes...
Janice VassarPM Specialist| Ameriprise FinancialChamplin, Mn, United States
I realize that much has been said on this topic. As a PMP and a person with an art degree, I have to comment.
The old logo was clear P-M-I and indicated that PMI is a global organization. Logo looked great in the official colors or black and white.
The new logo is, quite frankly, a mess. "P" is in one font, "M" and "I" in another. "M" is unreadable unless you know that is stands for "Management". The lower right quadrant is a mystery. What does the striped box stand for? Is it there to fill space? The colors are garish serve no purpose. If I brought this logo to a design class critique, I would have been torn apart. I will not be posting badges with this logo on my LinkedIn profile.
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1 reply by Eduard Hernandez
Jan 24, 2022 10:53 AM
Eduard Hernandez
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Agreed. I thought the new logo would (slowly) grow into me, but it is not happening.
Product Operations Program ManagerBarcelona, Cataluña, Spain
Jan 24, 2022 10:10 AM
Replying to Janice Vassar
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I realize that much has been said on this topic. As a PMP and a person with an art degree, I have to comment.
The old logo was clear P-M-I and indicated that PMI is a global organization. Logo looked great in the official colors or black and white.
The new logo is, quite frankly, a mess. "P" is in one font, "M" and "I" in another. "M" is unreadable unless you know that is stands for "Management". The lower right quadrant is a mystery. What does the striped box stand for? Is it there to fill space? The colors are garish serve no purpose. If I brought this logo to a design class critique, I would have been torn apart. I will not be posting badges with this logo on my LinkedIn profile.
Agreed. I thought the new logo would (slowly) grow into me, but it is not happening.
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1 reply by Antonio Amaral
Jan 24, 2022 1:18 PM
Antonio Amaral
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Well this does look like a logo for a toy manufacturer, you know, all play and no work, so perhaps the idea is that people grow _out_ of it
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