The true test of a rebrand is to ponder the question: what has the company become? As Stéphane Parent has noted, three years have elapsed. What has changed? How is my interaction with the Brand different (or improved) as a PMI Credential holder? as a PMI candidate, as a hiring manager, etc?
Or, to ask the question another way:
Imagine the most important project you have worked on in your career. Three years out, and based on the results of the rebrand, would you hire the leadership and team behind the PMI rebrand to have a role in that very important project? If so, what role would that be?
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1 reply by Michael Hansen
Jan 24, 2022 4:22 PM
Michael Hansen
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"Three years out, and based on the results of the rebrand, would you hire the leadership and team behind the PMI rebrand to have a role in that very important project?"
The true test of a rebrand is to ponder the question: what has the company become? As Stéphane Parent has noted, three years have elapsed. What has changed? How is my interaction with the Brand different (or improved) as a PMI Credential holder? as a PMI candidate, as a hiring manager, etc?
Or, to ask the question another way:
Imagine the most important project you have worked on in your career. Three years out, and based on the results of the rebrand, would you hire the leadership and team behind the PMI rebrand to have a role in that very important project? If so, what role would that be?
"Three years out, and based on the results of the rebrand, would you hire the leadership and team behind the PMI rebrand to have a role in that very important project?"
I would not.
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1 reply by Stéphane Parent
Jan 24, 2022 5:34 PM
Stéphane Parent
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It depends on whose results, Michael. I'm pretty sure that whatever branding was chosen, including the previous one, people would have different opinions on the results. When you're this big, you can't please everyone. Given the previously posted survey results of 40-40-20 for like-dislike-undecided, I'd say this is as good as it gets.
Senior Projects Manager | Field & Marten AssociatesNew Westminster, British Columbia, Canada
From my end, three years ago, the new design didn't fully resonate with me but after this long time and seeing the changes that PMI went through, I don't mind it. Change is good and I believe we need to have an open mind to change.
However, if today I was given the option to chose between this and the old design, I would still chose the old logo and credentials certificate blue style - I just feel it is more professional from business perspective. Saving Changes...
Stéphane ParentSelf Employed / Semi-retired| Leader MakerPrince Edward Island, Canada
Jan 24, 2022 4:22 PM
Replying to Michael Hansen
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"Three years out, and based on the results of the rebrand, would you hire the leadership and team behind the PMI rebrand to have a role in that very important project?"
I would not.
It depends on whose results, Michael. I'm pretty sure that whatever branding was chosen, including the previous one, people would have different opinions on the results. When you're this big, you can't please everyone. Given the previously posted survey results of 40-40-20 for like-dislike-undecided, I'd say this is as good as it gets. Saving Changes...
James ShieldsIS Director - Portfolio Solutions| City and County of San Francisco, SFPDSan Francisco, Ca, United States
I think you said it well, Mohammad Khan.
But one thing the change did achieve is that there is no confusion between the old and the new.
The problem I have with the PMI logo is that there are too many colors which further obscures the institute's name and what it represents. Relatively speaking, it is overly complicated. Foremost, what draws you into the logo is the color palette, not anything else.
A 40% approval is not a ringing endorsement, and likely represents a tepid appeal overall amongst those who participated in the survey.
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1 reply by Stéphane Parent
Jan 25, 2022 11:07 AM
Stéphane Parent
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Surprisingly, a 40% approval seems enough for many election results. Of course, in the case of elections, voters often have multiple choices to select from, which explains plurality rather than majority. In this case, we had exactly two alternatives from which to pick.and neither could get a majority!
Saving Changes...
Stéphane ParentSelf Employed / Semi-retired| Leader MakerPrince Edward Island, Canada
Jan 24, 2022 9:44 PM
Replying to James Shields
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I think you said it well, Mohammad Khan.
But one thing the change did achieve is that there is no confusion between the old and the new.
The problem I have with the PMI logo is that there are too many colors which further obscures the institute's name and what it represents. Relatively speaking, it is overly complicated. Foremost, what draws you into the logo is the color palette, not anything else.
A 40% approval is not a ringing endorsement, and likely represents a tepid appeal overall amongst those who participated in the survey.
Surprisingly, a 40% approval seems enough for many election results. Of course, in the case of elections, voters often have multiple choices to select from, which explains plurality rather than majority. In this case, we had exactly two alternatives from which to pick.and neither could get a majority!
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1 reply by Michael Hansen
Jan 25, 2022 11:30 AM
Michael Hansen
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Most people don't think about logo's; when 40% think negatively about one, there is a serious disconnect with those stakeholders.
Surprisingly, a 40% approval seems enough for many election results. Of course, in the case of elections, voters often have multiple choices to select from, which explains plurality rather than majority. In this case, we had exactly two alternatives from which to pick.and neither could get a majority!
Most people don't think about logo's; when 40% think negatively about one, there is a serious disconnect with those stakeholders. Saving Changes...
Well this does look like a logo for a toy manufacturer, you know, all play and no work, so perhaps the idea is that people grow _out_ of it
The more I think about what you said, the more I find myself in agreement. It really does have a Fischer Price feel to it. Saving Changes...
Michael HilbertDirector of Project Management| TuWay CommunicationsBethlehem, Pa, United States
I was relatively new to PMI when the brand changed, while I agree personally that I preferred the original design, I do find the new logo modern and refreshing. I understand that PMI needed to attract the interest of the next generation of PM's and marketing is one way to do that. I do not feel, however, that the value of PMI or the opportunities it offers has diminished because of the new logo. I love the discussion this thread has created, even 2+ years after it was created... If nothing else, the Logo has drawn attention! Saving Changes...
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