Community Tech Platform Owner| ProjectManagement.comUnited States
Oct 09, 2019 10:33 AM
Replying to Sherie Kerska, PMP, CSM
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I was surprised to see the new logo; I must have missed a communication to PMI members about how the new brand aligns with PMI members expectations. I just received an invite to a PMI chapter event that is using the old logo; lack of visual consistency in a rebranding effort can reduce the impact of rebranding reveal and creates confusion. I don’t believe a rebranding announcement was communicated at our September chapter event. Communication could be clearer on what changes are happening when and what the expectations are going forward.
Hi Sherie - As you can imagine the re-branding of an organization is a massive undertaking. The first phase of the re-branding was done over the weekend at Global Conference for the core of PMI brands. The next phase is to roll out new logos for the 300+ chapters. There were approximately 40 early chapter adopters (beta testers, if you will) who currently have the new logo while the remainder of the new chapter logos will be rolled out over the next several months. The current goal is to have those logos completed by the end of Jan 2020. Hope that helps! Saving Changes...
Marjorie AndersonDirector of Community| Product SchoolNewtown Square, Pa, United States
Thank you for your feedback regarding the new brand. We know that you have thoughts about the new logo, and we hear you. PMI has had a lot of success over the last 50 years and we want to continue to do so over the next 50 years and beyond. That means that as the way we work changes, PMI must also change. The logo is just the beginning. Your voice matters so many of your peers (even some of you here in the online community) participated in focus groups and forums that helped inform our new direction. And we’re talking people from all over the globe, in different disciplines in the profession, with different perspectives, helping inform PMI’s new brand all along the way. This undertaking was no small feat and it was done with you in mind. The logo is a visual representation of how PMI plans to continue to support and power the profession well into the future, but there's more to come.
You can find more information about that here (https://www.pmi.org/The-Project-Economy) and learn how we got here in a recent Straight Talk with Sunil conversation featuring Cindy Anderson, PMI VP of Brand Management here (https://bit.ly/35q78gf). Thank you for your passion and your dedication to the profession. We’re excited for what’s ahead. Saving Changes...
Nicholas TufaroCEO| Tufaro Information SystemsHudson, Fl, United States
I am so glad that I took the time to read all of the comments, follow the links in these comments and read the content from those links. It's certainly a change that is going to take some time to get used to. But, for me, I wouldn't spend too much time on the appearance of the logo.
Overall, the new logo represents what PMI is doing with their brand today and where it is going in the market. Strategically, it's a very smart move... not so much to gain more market share, but to remain relevant.
There are two companies that were leaders in their day, but lost everything because they didn't keep up with market demand. The first is Novell. I got my Novell certification as a NetWare Engineer in 1993. It was a great company and a great product. But, less than a year later, Microsoft came out with their NT Networking Operating System. Microsoft captured the market share and left Novell in the dust. The other company that didn't keep up with market share, or even actively marketing their brand, was Tandem Computers. While they were the first large scale provider of fault tolerant hardware and operating systems, with clients that included major financial institutions, government and even the defense industry, they too, did not actively market their brand. They were eventually acquired by Compaq, who were eventually acquired by HP.
Because of these two companies not doing what PMI has just done this week with the logo and other marketing materials, they are only legacies. Currently, they are irrelevant and, sadly, people such as me, with that 1993 CNE, are irrelevant.
It really doesn't matter if I like the logo or not, what does matter is that PMI is doing what it needs to do so that it won't be a legacy in the near future and we will still be relevant in the years and decades to come!
Thank you all for your comments, especially those folks that were involved with the new logo.
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1 reply by Luis Branco
Oct 10, 2019 1:11 PM
Luis Branco
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Dear Nicholas
It occurred to me to ask:
- Do you happen to have a crystal ball?
It is the market that will validate or not the new positioning and rebranding of PMI.
We will be here to see what will happen
Saving Changes...
Jonathan LeeAgile Project Management Coach| Riics, Inc.Chicago, Il, United States
Many of us were surprised by the PMI's new logo and branding when it was launched on 10/5 at the 2019 NALIM/Global Conference. I myself was also surprised to see the new logo and didn't know what to make of it initially; however, I slowly began to realize the potential and breath of possibility of our new logo and branding. Based on what I've heard and seen since then, I am now fully in support of the PMI's new branding. I love it. Watch the Episode 4 of "Straight Talk with Sunil" and you will get a better understanding of PMI's new logo and how icons will be used to show different value and relevance moving forward. This is only the beginning. Let's go on a journey together!
James ShieldsIS Director - Portfolio Solutions| City and County of San Francisco, SFPDSan Francisco, Ca, United States
I certainly understand and appreciate the need to maintain relevancy. All organizations (and its members!) must continually evolve to ensure survival. PMI decided to make a bold move; and that it is.
But the new logo with its color choices evokes more of a 'fun and games for kids' image in my mind rather than the underlining message of what the three icons mean (collaboration, determination, change). In effect, I do not see the logo's image congruent with the logo's underlying meaning.
But despite that observation:
@Jonathan - thank you for sharing that link. It was articulate in that it conveyed the effort and rationalization for picking the new PMI logo, while at the same time laying out how the rebranding is aligned with the vision. Saving Changes...
Luis BrancoCEO| Business Insight, Consultores de Gestão, LdªCarcavelos, Lisboa, Portugal
Oct 09, 2019 11:09 PM
Replying to Nicholas Tufaro
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I am so glad that I took the time to read all of the comments, follow the links in these comments and read the content from those links. It's certainly a change that is going to take some time to get used to. But, for me, I wouldn't spend too much time on the appearance of the logo.
Overall, the new logo represents what PMI is doing with their brand today and where it is going in the market. Strategically, it's a very smart move... not so much to gain more market share, but to remain relevant.
There are two companies that were leaders in their day, but lost everything because they didn't keep up with market demand. The first is Novell. I got my Novell certification as a NetWare Engineer in 1993. It was a great company and a great product. But, less than a year later, Microsoft came out with their NT Networking Operating System. Microsoft captured the market share and left Novell in the dust. The other company that didn't keep up with market share, or even actively marketing their brand, was Tandem Computers. While they were the first large scale provider of fault tolerant hardware and operating systems, with clients that included major financial institutions, government and even the defense industry, they too, did not actively market their brand. They were eventually acquired by Compaq, who were eventually acquired by HP.
Because of these two companies not doing what PMI has just done this week with the logo and other marketing materials, they are only legacies. Currently, they are irrelevant and, sadly, people such as me, with that 1993 CNE, are irrelevant.
It really doesn't matter if I like the logo or not, what does matter is that PMI is doing what it needs to do so that it won't be a legacy in the near future and we will still be relevant in the years and decades to come!
Thank you all for your comments, especially those folks that were involved with the new logo.
Dear Nicholas
It occurred to me to ask:
- Do you happen to have a crystal ball?
It is the market that will validate or not the new positioning and rebranding of PMI.
We will be here to see what will happen Saving Changes...
Luis BrancoCEO| Business Insight, Consultores de Gestão, LdªCarcavelos, Lisboa, Portugal
Oct 09, 2019 2:51 PM
Replying to Sergio Luis Conte
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From my humble point of view is a wasted of time comment about this.
Dear Sergio
We agree.
Whether we like it or not PMI has been repositioned and rebranded
Maybe you can tell me what "TM" means after Project Economy
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1 reply by Sergio Luis Conte
Oct 10, 2019 2:57 PM
Sergio Luis Conte
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Project Economy is a new buzzword in this case pushed by the PMI. That´s sad for me. If we want to put project management in the higest level we need to stop using and adhere to buzzwords.
Saving Changes...
James ShieldsIS Director - Portfolio Solutions| City and County of San Francisco, SFPDSan Francisco, Ca, United States
@Luis -- TM is the official abbreviation for Trademark.
Per the United States Patent and Trademark Office, "A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others."
Dear James
The previous PMI had an "R" to follow.
I was surprised by the change.
In Portugal is the "R" that is used.
Thanks for the clarification
Saving Changes...
Sergio Luis ConteHelping to create solutions for everyone| Worldwide based OrganizationsBuenos Aires, Argentina
Oct 10, 2019 1:18 PM
Replying to Luis Branco
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Dear Sergio
We agree.
Whether we like it or not PMI has been repositioned and rebranded
Maybe you can tell me what "TM" means after Project Economy
Project Economy is a new buzzword in this case pushed by the PMI. That´s sad for me. If we want to put project management in the higest level we need to stop using and adhere to buzzwords. Saving Changes...
PMI Team Member
