[ disclaimer - this is a personal aesthetic opinion - not a judgment of anyone's professional or moral value ]
The new branding is quite hideous :D The previous design was somehow heavy, but this one doesn't have character or look coherent -- the logo is an ugly mess and it doesn't work either in monochrome or in small scale. Those website fonts don't work together. Neither with the legacy navigation logos, profile cards and badges, and everything else... :D Sorry guys. Saving Changes...
Luis BrancoCEO| Business Insight, Consultores de Gestão, LdªCarcavelos, Lisboa, Portugal
Oct 10, 2019 2:28 PM
Replying to James Shields
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@Luis -- TM is the official abbreviation for Trademark.
Per the United States Patent and Trademark Office, "A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others."
Dear James
The previous PMI had an "R" to follow.
I was surprised by the change.
In Portugal is the "R" that is used.
Thanks for the clarification Saving Changes...
I'm going back through some of the info which was shared with those of us who had been involved a couple of months back in providing early feedback on the re-branding. They had provided us with some talking points to help answer questions as ambassadors for and representatives of the new brand, and one point in particular is worth sharing:
"Concern: The M and I in the logo don’t make it clear who we are
The words “Project Management Institute” will always live next to the logo, so it will be clear who we are. Did you know that few outside the organization understand what “PMI” stands for? The logo intentionally moves away from the acronym, elevating the “P” to put the focus on projects and the Project Economy, while still alluding to the acronym."
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2 replies by Antonio Amaral and Wade Harshman
Oct 12, 2019 10:16 AM
Antonio Amaral
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Dear Kiron, that's an argument for emphasising the P in PMI, not for obfuscating the MI - whenever it comes to that, one should go back to the drawing board :)
Oct 15, 2019 8:44 AM
Wade Harshman
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If I spend a good deal of time training users how to use my webpage, then most people would tell me I have a poorly designed webpage. I can't help but think that as PMI tries to explain the new logo. If we're going to spend the next few years trying to explain what this abstract logo means, then I'm simply not going to use it.
I will say, though, that if the purpose of the new logo is to generate conversation, it's succeeded. We're already up to nine pages of responses in this thread.
I'm going back through some of the info which was shared with those of us who had been involved a couple of months back in providing early feedback on the re-branding. They had provided us with some talking points to help answer questions as ambassadors for and representatives of the new brand, and one point in particular is worth sharing:
"Concern: The M and I in the logo don’t make it clear who we are
The words “Project Management Institute” will always live next to the logo, so it will be clear who we are. Did you know that few outside the organization understand what “PMI” stands for? The logo intentionally moves away from the acronym, elevating the “P” to put the focus on projects and the Project Economy, while still alluding to the acronym."
Dear Kiron, that's an argument for emphasising the P in PMI, not for obfuscating the MI - whenever it comes to that, one should go back to the drawing board :) Saving Changes...
Leon Rohan PintoReliability Engineer III| SafranDallas, United States
Is this logo temporary for the 50th year anniversary?
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1 reply by Kiron Bondale
Oct 14, 2019 2:55 PM
Kiron Bondale
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No - perhaps they'll change it for the 100th anniversary, but I'd assume it will be this one for a while...
Very Honestly , Previous Logo or old Logo was quite appealing to me . This is not . Saving Changes...
Wade HarshmanScrum Master| GDITIndianapolis, In, United States
Oct 11, 2019 4:50 PM
Replying to Kiron Bondale
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Folks -
I'm going back through some of the info which was shared with those of us who had been involved a couple of months back in providing early feedback on the re-branding. They had provided us with some talking points to help answer questions as ambassadors for and representatives of the new brand, and one point in particular is worth sharing:
"Concern: The M and I in the logo don’t make it clear who we are
The words “Project Management Institute” will always live next to the logo, so it will be clear who we are. Did you know that few outside the organization understand what “PMI” stands for? The logo intentionally moves away from the acronym, elevating the “P” to put the focus on projects and the Project Economy, while still alluding to the acronym."
If I spend a good deal of time training users how to use my webpage, then most people would tell me I have a poorly designed webpage. I can't help but think that as PMI tries to explain the new logo. If we're going to spend the next few years trying to explain what this abstract logo means, then I'm simply not going to use it.
I will say, though, that if the purpose of the new logo is to generate conversation, it's succeeded. We're already up to nine pages of responses in this thread. Saving Changes...
James ShieldsIS Director - Portfolio Solutions| City and County of San Francisco, SFPDSan Francisco, Ca, United States
@Wade -- I think the two points you raise are spot on.
In training, the more you have to explain the more likely you will lose your audience. Now the question is, does that statement apply to the subject at hand.
For the internal audience (us), it does generate conversation and provides an opportunity to express our image of what the logo should represent and, therefore comments of likes & dislikes.
For the external audience, only time will tell if it achieves what it is intended to achieve.
A logo is brand/name recognition. With a change of this magnitude, PMI is looking to associate different attributes from what the former logo espoused. Saving Changes...
