By leveraging high-quality internal data, we successfully cut early-stage ideation and prototyping times by nearly 40%, allowing the team to uncover unexpected creative angles and connect previously siloed data trends. However, this venture wasn't without its challenges; we encountered significant hurdles regarding legacy data cleanliness and the constant need for human-in-the-loop oversight to mitigate model hallucinations. Ultimately, the realized benefits far outweighed these obstacles, freeing our team to focus on high-value strategic problem-solving while reinforcing the absolute necessity of robust data governance.