Project Management

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Will the widespread adoption of prompt engineering commoditize project management skills, or can it help PMs differentiate themselves and command higher value?

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Sarah Philbrick
PMI Team Member
Director, Learning Design & Development| PMI Asheville, NC, United States

Hi PMI Community! I’m Sarah Philbrick, and I work as a Product Manager at PMI with a focus on our learning offerings. As we go on this skill-building journey together, I’m excited to engage in meaningful conversations, explore trending topics, and learn from each other.

Reflecting on one such topic, GenAI and prompt engineering, I am interested to hear your perspective on commoditization vs. differentiation.

Will the widespread adoption of prompt engineering commoditize project management skills, or can it help PMs differentiate themselves and command higher value?

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ABHISHEK CHATURVEDI Project Manager| INFOSYS Limited Bangalore, India
I strongly believe that the advent of Gen AI will not outrightly replaced the informed Project Managers but rather empower them to function optimally. Just keep up the pace of the technological evolutions and as Project Managers, we will always be relevant and adding value to our respective domains.
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ABDALLAH DAJANI Harmony IT Solutions L.L.C AMMAN, AM, Jordan

Prompt engineering is more likely to differentiate project managers than commoditize them—at least for those who embrace it effectively. As AI becomes a standard workplace tool, simply knowing how to write prompts will no longer be a unique advantage. However, the ability to combine prompt engineering with project management expertise, business context, stakeholder management, and critical thinking will create greater value.

AI can automate routine tasks such as drafting project documents, summarizing meetings, creating schedules, identifying risks, and generating reports. This allows project managers to spend more time on leadership, strategic decision-making, negotiation, and managing stakeholder relationships—areas where human judgment remains essential.

In the long term, prompt engineering itself may become a basic professional skill, similar to using spreadsheets or presentation software today. The real differentiator will be how effectively PMs integrate AI into project delivery while ensuring accuracy, ethics, governance, and business outcomes.

Conclusion: AI will likely commoditize repetitive administrative work, but it will increase the value of project managers who use AI strategically to improve productivity, decision-making, and project success.

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Lakshmi chithra Dilipkumar Augsburg, BY, Germany
As someone with limited experience in PM in the traditional sense, I believe the commoditization (commodification, (which might have happened already :D)?) or differentitation of PM skills depends on the field, scale and scope of the projects and company.
I can see a project lead of a small software start up stepping into the role of PM with ease with the support of AI, but it might be difficult in fields that cater to different competencies and stakeholders.
Another aspect to consider is the impact of the increasing cost of adopting AI tools which might require experienced prompters to use the tokens efficiently. The days of AI magic are ending and AI literacy is gaining traction!
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Tatjana Loewe Germany
May 24, 2024 5:41 AM
Replying to Sergio Luis Conte
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With the new generation of generative AI portfolio/program/project manager and business analyst role "are dead" at least in the way they were originally defined. I think a good source to understand that are the two courses on generative AI delivered for free by the PMI, mainly if you see the 3 layer model.

I agree that generative AI is fundamentally changing project management, business analysis, and portfolio management. It is already automating many activities that used to consume a significant amount of time, such as documentation, reporting, requirements drafting, risk identification, scheduling support, and data analysis.

However, I would be cautious about saying these roles are "dead." I think they are evolving rather than disappearing.

Projects are ultimately about delivering value through people, organizations, and strategic decisions. AI can generate options, identify patterns, and accelerate execution, but it cannot fully replace leadership, stakeholder alignment, negotiation, governance, ethical judgment, organizational change management, or accountability. Someone still needs to define the right problem, make trade-off decisions, resolve conflicts, and ensure that AI-generated outputs actually fit the business context.

The PMI's three-layer model is a useful way to understand this transformation. Rather than replacing project professionals, it highlights that the profession is moving toward higher-value work where AI becomes a powerful collaborator. The project manager of the future will likely spend less time producing artifacts and more time orchestrating AI capabilities, facilitating decisions, managing uncertainty, and leading change.

In my view, the competitive advantage will not be "AI versus project managers." It will be project managers who know how to leverage AI versus those who don't. As with previous technological shifts, the tools change faster than the need for human judgment, leadership, and accountability.

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OLUWAROTIMI OLUWATOYINBO Project Engineer| Newfoundland and Labrador Hydro St. John's, Newfoundland, Canada

Prompt engineering will amplify the gap between average PMs and exceptional ones and not commoditize project management. PMs who are able to master AI-driven framing, problem, decomposition, and strategic prompting will deliver fast insights, clearer communication, and stronger decision support. Instead of reducing PM value, it becomes a leverage skill that helps, top PMs differentiate themselves and command higher impact - and higher compensation.

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David Williams APO, AE, United States
May 24, 2024 8:28 PM
Replying to George Freeman
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Hi Sarah,

Prompt engineering finds its merits in the novelty of GenAI and the interim gap we find ourselves in, in which full-blown NLP-based instructions lack (for at least now) the structural instruction-set qualities provided by prompts.

Even now, “prompt engineering” is largely circumvented through GenAI’s evolved features that have realized native “prompt refinement” capabilities and through “prompt wizards and assistants” that provide the tooling one needs to get desired outputs.

Unfortunately, the hyperbole surrounding GenAI has created a unique and concerning economy whose currency finds its primary basis in fascination.

I recognize this is a strong statement, but I caution any professional from using a rapidly evolving, relatively immature, destination-unknown, and ethically unresolved “tool” as a personal key differentiator in the marketplace—a minority opinion.

George

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Musab Mahmud Alfaya, AZ, United Arab Emirates
In short: Prompt engineering is not a threat to skilled project managers – it's a lever. Those who master it will stand out; those who ignore it will be replaced by those who use it. The role won't disappear; it will be redefined.
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Kritzia Estrella Chesapeake, VA, United States

Prompt engineering is an incredible addition to a very present and intentional field like Project Management. Mastering the skill on prompt engineering will add value to the profession of PMs and deliver higher value to all products.

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Chaitanya Deepa United States
Well, I would suggest or recommend more of the PMs, or BAs to mainly focus on design, test and refine. Keep doing this for number of times, with different styles of prompts using RTF formula and CREATE formula.
The more we put our hands or instructing, prompting, testing and refining, the more we will be able to understand how efficient could we refine our prompts for our desired output with AI
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RN SHYAM SUNDAR Pune, MH, India
May 24, 2024 5:41 AM
Replying to Sergio Luis Conte
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With the new generation of generative AI portfolio/program/project manager and business analyst role "are dead" at least in the way they were originally defined. I think a good source to understand that are the two courses on generative AI delivered for free by the PMI, mainly if you see the 3 layer model.
The concern is valid, though AI/LLMs can perform various PM task and bring in automation however Project Management involves human touch to drive the project to its desired outcome which will remain unreplaceable. At its present level of development, AI still falls short when it comes to grasping and applying the full depth and nuance that project management demands — factors like an organization's unique context, a project manager's hands-on experience, reading a given situation accurately, and understanding stakeholder dynamics remain difficult for it to fully account for.
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