What are your best techniques to foster sponsorship?

Laura, to foster strong sponsorship and support from stakeholders, start by identifying and categorizing them, understanding their interests, and determine what motivates them because this helps you tailor your approach and ensures that you can address their specific needs.

It’s also important to maintain regular updates and be transparent in your communication, sharing both successes and challenges openly. Engaging stakeholders in decision-making empowers them but strengthens their investment in the project’s success.

Above all, delivering on your promises is crucial. Following through on your commitments builds trust and credibility over time, which is essential for fostering long-term sponsorship and support.

It depends specifically on the stakeholder group you want to engage. Each group will have a different role along with the interest level and influence level as Rami noted. Kiron's note about aligning objectives within the project teams is quite important as the team helps execute and drive initiatives forward. In my experience, I found that sponsor alignment & engagement might be the single biggest thing that enables project success. Sobharani's notes on engaging sponsors resonates with me. PMI CEO Pierre's talked about sponsorship in a Youtube video which had a few good takeaways: https://www.youtube.com/watch?v=xzL9b5h8JMM