Eileen WhitmoreDigital Marketing Specialist| Atlantic Health SystemBasking Ridge, Nj, United States
Our organization's marketing department sees the value in project management and is seeking the best PMO structure to help us proactively manage many integrated digital marketing initiatives, while serving many stakeholder goals as well as develop new digital products with IT partners. Has anyone set up a successful structure? PM is a bit new to healthcare marketing but executed well could be a huge help. Saving Changes...
PMO Leader | Speaker & Mentor | Content Leader – PMOGA Latin America
Hub| Catholic University of UruguayMontevideo, Montevideo, Uruguay
For a digital marketing environment with multiple initiatives, an agile, hybrid PMO is often the best choice. It starts as a support PMO that standardizes processes and lightweight tools, but evolves into a steering PMO to coordinate strategic initiatives with IT. Prioritize alignment with business objectives, visual portfolio management and a flexible collaborative culture. The key is to start simple, generate quick wins and scale. Saving Changes...
Structure needs to be driven by purpose - I'd start by getting a charter together which identifies the key outcomes the senior leadership team expects by funding this change and get the charter signed off by all key senior stakeholders.
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