Luis BrancoCEO| Business Insight, Consultores de Gestão, LdªCarcavelos, Lisboa, Portugal
Product Owners are expected to maximize business value.
Project Managers aim to deliver long-term strategic outcomes.
But what happens when short-term business value conflicts with long-term strategic direction?
- Who should have the final say in prioritization decisions, PO or PM?
- Can we really talk about strategic agility if everything is driven by immediate pressures?
- Are some "urgent" priorities just poor planning in disguise?
Balancing short- and long-term considerations is an essential part of any kind of management.
I would reverse the assumption in your question however. Project management by definition is concerned with exceptional, temporary or transitional objectives, whereas ownership of a *product* usually means ownership of a lasting value stream, typically owning both near-term requirements and strategic goals that will outlast project-based initiatives. If your organisation is sufficiently agile and responsive to change and has good quality product management then it's worth questioning why you would need an additional layer of project-centric management.
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1 reply by Luis Branco
Oct 14, 2025 6:11 AM
Luis Branco
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David Portas Thank you for this thoughtful reflection
You raise a crucial point about the evolving boundaries between product and project management.
I fully agree that, in a mature agile ecosystem, Product Ownership naturally embraces both short-term responsiveness and long-term stewardship of value.
However, in many organizations (especially those operating across multiple portfolios or regulated environments) project-based governance remains essential to secure funding, align stakeholders, and orchestrate complex interdependencies.
In such contexts, the Project Manager is not an extra layer but a strategic bridge: connecting the flow of delivery with the cadence of governance and the rhythm of long-term strategy.
When product agility meets ethical, adaptive project discipline, organizations achieve something rare - strategic coherence that regenerates rather than constrains.
Project Manager | Driving Clean Energy Innovations for a Sustainable Future| Canadian Nuclear Laboratories Ontario, Canada
In a sprint, the Product Owner sets priorities to deliver business value, but the Project Manager makes sure those choices stay aligned with long-term goals. It shouldn’t be a tug of war — the best results come when PO and PM talk openly and balance quick wins with strategic outcomes. If there’s a clash, leadership should support the trade-off instead of leaving one role to decide alone.
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1 reply by Luis Branco
Oct 06, 2025 7:07 AM
Luis Branco
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Zakaria Botros Thanks for sharing that perspective
It brings a balanced view of collaboration between PO and PM.
I’d be curious to hear more:
- In your experience, when that alignment breaks down, what helps restore it?
- Have you seen leadership actively support those trade-offs or does one role usually carry the burden?
Any example you’ve seen that worked (or didn’t)?
These real-world stories are key to understanding how teams actually navigate the tension between value now vs value later.
Saving Changes...
Luis BrancoCEO| Business Insight, Consultores de Gestão, LdªCarcavelos, Lisboa, Portugal
Oct 06, 2025 4:41 AM
Replying to Zakaria Botros
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In a sprint, the Product Owner sets priorities to deliver business value, but the Project Manager makes sure those choices stay aligned with long-term goals. It shouldn’t be a tug of war — the best results come when PO and PM talk openly and balance quick wins with strategic outcomes. If there’s a clash, leadership should support the trade-off instead of leaving one role to decide alone.
Zakaria Botros Thanks for sharing that perspective
It brings a balanced view of collaboration between PO and PM.
I’d be curious to hear more:
- In your experience, when that alignment breaks down, what helps restore it?
- Have you seen leadership actively support those trade-offs or does one role usually carry the burden?
Any example you’ve seen that worked (or didn’t)?
These real-world stories are key to understanding how teams actually navigate the tension between value now vs value later.
Program Manager| HARPER SRLSanto Domingo / Distrito Nacional, Dominican Republic
Excellent question, Luis. I’ve seen this tension play out often, the PO focuses on maximizing immediate product value, while the PM looks at sustainability and alignment with the broader strategy. Ideally, it shouldn’t be about who decides, but how they decide together. A joint prioritization framework, such as balancing business value with strategic risk or technical debt, keeps both views aligned. Strategic agility, after all, is about short-term value that doesn’t compromise long-term direction.
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1 reply by Luis Branco
Oct 14, 2025 6:14 AM
Luis Branco
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Lissette Indhira Pimentel Sosa Thank you.
That’s a beautifully balanced insight.
I completely agree: the real question is not who decides, but how the decision system itself is designed.
Joint prioritization frameworks are powerful when they integrate not only value and risk, but also ethical intent and systemic awareness, ensuring that what we accelerate today does not silently erode tomorrow’s capacity to deliver value.
In my experience, when PO and PM co-create decisions within a transparent, principle-based framework, strategic agility becomes more than speed, it becomes sustainable coherence in motion.
In my experience, if "short-term business value conflicts with long-term strategic direction" it means that the perceived business value of the interfering task or project is not that important. If it is not aligning with the strategy, it means that it does not answer any of the questions related to the strategy set, and therefore it will have a lower priority if it will be addressed at all.
On the other hand while Project Managers do aim to deliver long-strategic outcomes, they are also firefighters.
It would be amazing if companies would be proactive (like some are), but truly most of the times they are reactive especially in software development, by having to respond to new requirements, changes in direction or new regulatory laws. But in these instances the short term business value task or project would tap directly in the company's strategy, as remaining market-viable and relevant must be part of it.
I think this is a loose but decent definition of being agile, but perhaps the way to reach the outcome set by the strategy may need some work in this case.
If an issue appears, a new project or a sudden change of direction it will be the Project Manager who will have to step up to the task, and if this interfering task or project is deemed important enough to disrupt the path of a product, then it means that it is indeed important and this decision was taken well above the PO or PM, which is pretty much what Zakaria said.
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1 reply by Luis Branco
Oct 14, 2025 6:17 AM
Luis Branco
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Ovidiu Crisan
That’s an excellent point, and a very grounded one.
You’re absolutely right that, in practice, project managers often face unplanned shifts driven by regulatory change, client urgency, or market volatility.
However, what truly distinguishes strategic agility from reactive adaptation is the quality of the decision process behind those shifts.
When urgency is handled through a transparent framework (where intent, impact, and alignment are consciously examined) even a “firefighting” action can reinforce, not erode, strategic coherence.
In that sense, agility is not the absence of surprise; it’s the capacity to integrate disruption without losing direction.
And that’s where both PO and PM become essential, not just executing change, but shaping how the organization learns from it.
As said previously, the PO and PM should align around a shared vision — with the Product Owner focusing on short-term value, business objectives and market responsiveness, and the Project Manager ensuring development coherence and sustainability of the overall effort. Ideally, they collaborate effectively to balance these perspectives.
However, when this alignment does not happen in practice, it should become a priority for the organization or the PM-PO team to hold a retrospective — to identify what is working, what is not, and how collaboration can be improved.
This reflection is not just about process: it directly impacts the team’s productivity and the business value of the solution being built.
Absolutely agree
Alignment between PO and PM around a shared vision is not a procedural luxury, it’s a governance necessity.
Retrospectives that explore not only “what’s working” but also why alignment drifts in the first place are key.
Often, the gap is not in process clarity but in psychological safety, shared intent, or systemic awareness.
When teams reflect beyond mechanics and reconnect with purpose, collaboration stops being coordination, it becomes conscious co-creation.
That’s where business value and human coherence converge.
Saving Changes...
Luis BrancoCEO| Business Insight, Consultores de Gestão, LdªCarcavelos, Lisboa, Portugal
Oct 05, 2025 10:32 AM
Replying to David Portas
...
Balancing short- and long-term considerations is an essential part of any kind of management.
I would reverse the assumption in your question however. Project management by definition is concerned with exceptional, temporary or transitional objectives, whereas ownership of a *product* usually means ownership of a lasting value stream, typically owning both near-term requirements and strategic goals that will outlast project-based initiatives. If your organisation is sufficiently agile and responsive to change and has good quality product management then it's worth questioning why you would need an additional layer of project-centric management.
David Portas Thank you for this thoughtful reflection
You raise a crucial point about the evolving boundaries between product and project management.
I fully agree that, in a mature agile ecosystem, Product Ownership naturally embraces both short-term responsiveness and long-term stewardship of value.
However, in many organizations (especially those operating across multiple portfolios or regulated environments) project-based governance remains essential to secure funding, align stakeholders, and orchestrate complex interdependencies.
In such contexts, the Project Manager is not an extra layer but a strategic bridge: connecting the flow of delivery with the cadence of governance and the rhythm of long-term strategy.
When product agility meets ethical, adaptive project discipline, organizations achieve something rare - strategic coherence that regenerates rather than constrains.
Saving Changes...
Luis BrancoCEO| Business Insight, Consultores de Gestão, LdªCarcavelos, Lisboa, Portugal
Oct 07, 2025 8:37 AM
Replying to Lissette Indhira Pimentel Sosa
...
Excellent question, Luis. I’ve seen this tension play out often, the PO focuses on maximizing immediate product value, while the PM looks at sustainability and alignment with the broader strategy. Ideally, it shouldn’t be about who decides, but how they decide together. A joint prioritization framework, such as balancing business value with strategic risk or technical debt, keeps both views aligned. Strategic agility, after all, is about short-term value that doesn’t compromise long-term direction.
Lissette Indhira Pimentel Sosa Thank you.
That’s a beautifully balanced insight.
I completely agree: the real question is not who decides, but how the decision system itself is designed.
Joint prioritization frameworks are powerful when they integrate not only value and risk, but also ethical intent and systemic awareness, ensuring that what we accelerate today does not silently erode tomorrow’s capacity to deliver value.
In my experience, when PO and PM co-create decisions within a transparent, principle-based framework, strategic agility becomes more than speed, it becomes sustainable coherence in motion.
Saving Changes...
Luis BrancoCEO| Business Insight, Consultores de Gestão, LdªCarcavelos, Lisboa, Portugal
Oct 07, 2025 1:29 PM
Replying to Ovidiu Crisan
...
In my experience, if "short-term business value conflicts with long-term strategic direction" it means that the perceived business value of the interfering task or project is not that important. If it is not aligning with the strategy, it means that it does not answer any of the questions related to the strategy set, and therefore it will have a lower priority if it will be addressed at all.
On the other hand while Project Managers do aim to deliver long-strategic outcomes, they are also firefighters.
It would be amazing if companies would be proactive (like some are), but truly most of the times they are reactive especially in software development, by having to respond to new requirements, changes in direction or new regulatory laws. But in these instances the short term business value task or project would tap directly in the company's strategy, as remaining market-viable and relevant must be part of it.
I think this is a loose but decent definition of being agile, but perhaps the way to reach the outcome set by the strategy may need some work in this case.
If an issue appears, a new project or a sudden change of direction it will be the Project Manager who will have to step up to the task, and if this interfering task or project is deemed important enough to disrupt the path of a product, then it means that it is indeed important and this decision was taken well above the PO or PM, which is pretty much what Zakaria said.
Ovidiu Crisan
That’s an excellent point, and a very grounded one.
You’re absolutely right that, in practice, project managers often face unplanned shifts driven by regulatory change, client urgency, or market volatility.
However, what truly distinguishes strategic agility from reactive adaptation is the quality of the decision process behind those shifts.
When urgency is handled through a transparent framework (where intent, impact, and alignment are consciously examined) even a “firefighting” action can reinforce, not erode, strategic coherence.
In that sense, agility is not the absence of surprise; it’s the capacity to integrate disruption without losing direction.
And that’s where both PO and PM become essential, not just executing change, but shaping how the organization learns from it.
Saving Changes...
Luis BrancoCEO| Business Insight, Consultores de Gestão, LdªCarcavelos, Lisboa, Portugal
Oct 14, 2025 4:39 AM
Replying to Gwenola Michaud
...
As said previously, the PO and PM should align around a shared vision — with the Product Owner focusing on short-term value, business objectives and market responsiveness, and the Project Manager ensuring development coherence and sustainability of the overall effort. Ideally, they collaborate effectively to balance these perspectives.
However, when this alignment does not happen in practice, it should become a priority for the organization or the PM-PO team to hold a retrospective — to identify what is working, what is not, and how collaboration can be improved.
This reflection is not just about process: it directly impacts the team’s productivity and the business value of the solution being built.
Absolutely agree
Alignment between PO and PM around a shared vision is not a procedural luxury, it’s a governance necessity.
Retrospectives that explore not only “what’s working” but also why alignment drifts in the first place are key.
Often, the gap is not in process clarity but in psychological safety, shared intent, or systemic awareness.
When teams reflect beyond mechanics and reconnect with purpose, collaboration stops being coordination, it becomes conscious co-creation.
That’s where business value and human coherence converge. Saving Changes...