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When someone says, “we should use AI,” how do you unpack what’s really being asked?

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Michael Brinn
PMI Team Member
Product Manager, Learning| PMI Denver, Colorado, United States

What signals help you tell different kinds of AI work apart—and what tends to go wrong when everything gets lumped together?

Have you ever been in a conversation where “AI” meant different things to different people? What tipped you off?

Share your experiences navigating what’s really being asked when someone says “we should use AI” in the comments below.

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Rajish Kumar Devarajan Dubai, DU, United Arab Emirates
Feb 25, 2026 5:29 AM
Replying to Eduard Hernandez
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Most individuals relate AI to LLM lihe ChatGPT. There are very few individuals who realize that AI is on an "agentization" process, evolving from the current assistant status.

Agentization refers to the process of turning an AI system (such as a LLM) into an autonomous agent that can:

  • Perceive its environment (through inputs, data, APIs, sensors, etc.)
  • Make decisions based on goals
  • Take actions using tools or external systems
  • Adapt based on feedback or changing conditions
Great prespective.I agree and would always ask for the outcome which is planned to acheive.
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Asmar Valizada Program Management| ADA University Baku, Azerbaijan
While it usually means making the process more efficient, sometimes disagreements arise when the quality of work is underestimated. The quality measurements matters the most when the use of AI is the topic of discussion.
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Peter Soley San Diego, Ca, United States
Feb 19, 2026 1:05 PM
Replying to Luis Branco
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Great question.

When someone says “we should use AI,” the conversation is rarely about technology itself.
It is usually about pressure for speed, efficiency, innovation, or competitive leverage. The first step is to clarify intent.

Three signals help distinguish what is really being asked.

First, decision proximity.
Is AI automating a task, augmenting human judgment, or moving toward managing objectives autonomously?
These are fundamentally different categories of work.
The closer AI gets to consequential decisions, the stronger the need for governance, traceability, and explicit oversight.

Second, problem clarity.
Is there a clearly defined business problem with measurable impact, or is AI being treated as the starting point?
When the solution precedes the problem, misalignment and inflated expectations follow.

Third, accountability design.
Who owns the outcome if an AI-driven recommendation fails?
When responsibility becomes diffuse, risk scales faster than performance.

In many organizations, “AI” simultaneously means efficiency, experimentation, and cost reduction to different stakeholders.
Misalignment becomes visible when decision flows and ownership are unclear.
A common tipping point is when stakeholders use the same word “AI” but describe different success metrics.

The real shift is not from manual to automated.
It is from “man in the loop” to “man in control.” Without deliberate design of responsibility, capability increases while accountability erodes.

Clarity of purpose, category of AI work, and ownership separates disciplined transformation from technological noise.
Excellent analysis
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Anonymous
First you must understand what the actual issue we are trying to solve for, and if AI is actually needed, and then what sort of AI is being called for (analytics, automation, etc)
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Arosa Idehen Laurel, Md, United States
When someone says, “We should use AI,” my assumption is that they have evaluated a specific problem and concluded that an AI‑driven approach may offer the best solution.
To move the conversation forward, I would ask them to clearly articulate the problem they are trying to solve and explain why they believe AI is the appropriate method. I would also recommend developing a brief business case that outlines:
  • the problem statement,
  • the impact of the problem, and
  • the rationale for considering AI as the solution.
At this stage, they may not know which specific AI capability or model is required. However, a well‑defined problem description will enable the AI team to assess the need and determine the most suitable AI approach.
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Latoya Hanson Kingston, 1, Jamaica
In my line of work - construction, when AI is mentioned in a conversation or a meeting, it usually comes down to efficiency and quality management. Whether it is system atomization or implementing Project management tools to assist/ improve workflow. The main goal is to make the process easier.
However, it is still important to ask and identify the specific issue that needs to be addressed. Secondly, the team should clearly outline the existing challenges so that the right AI software can be selected.

Misalignment usually happens when employees don't fully understand how their role - when said system is implemented - will be evolve. Examples can include:
  1. Attending training sessions to learn the software or new functions
  2. Understanding the new roles/ responsibilities that arise from the implementation of AI
  3. Adopting to the new data management and reporting style etc.
Of course, this can be expanded on. AI is more than just introducing new software technology but rather preparing your team to learn the technology and adapt.
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frederick daniels PM II| T-Systems South Africa Roodepoort West, Gauteng, South Africa
Feb 19, 2026 1:05 PM
Replying to Luis Branco
...
Great question.

When someone says “we should use AI,” the conversation is rarely about technology itself.
It is usually about pressure for speed, efficiency, innovation, or competitive leverage. The first step is to clarify intent.

Three signals help distinguish what is really being asked.

First, decision proximity.
Is AI automating a task, augmenting human judgment, or moving toward managing objectives autonomously?
These are fundamentally different categories of work.
The closer AI gets to consequential decisions, the stronger the need for governance, traceability, and explicit oversight.

Second, problem clarity.
Is there a clearly defined business problem with measurable impact, or is AI being treated as the starting point?
When the solution precedes the problem, misalignment and inflated expectations follow.

Third, accountability design.
Who owns the outcome if an AI-driven recommendation fails?
When responsibility becomes diffuse, risk scales faster than performance.

In many organizations, “AI” simultaneously means efficiency, experimentation, and cost reduction to different stakeholders.
Misalignment becomes visible when decision flows and ownership are unclear.
A common tipping point is when stakeholders use the same word “AI” but describe different success metrics.

The real shift is not from manual to automated.
It is from “man in the loop” to “man in control.” Without deliberate design of responsibility, capability increases while accountability erodes.

Clarity of purpose, category of AI work, and ownership separates disciplined transformation from technological noise.
You've organised it in a manner that I support.

For Process Improvement, AI can improve speed, automation, efficiency, innovation, or competitive leverage. I would ask how each of those benefits can assist with the process. This can guide the team in coming up with tangible ways to imrpove the process.
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Pantaleon Prada Other| Mejia Villegas Constructores s.a Cartagena, Bolivar, Colombia
La experiencia y los resultados obtenidos en la elaboración de comunicados u oficios entre el equipo de trabajo y los stakeholders no ha sido la mejor, en la mayoría de los casos no se logra la conexión de la temática que se quiere y necesita transmitir, llegando al destinatario información que no logra su objetivo, y lo que realmente creo que ocurre es que la utilización de palabras y frases entre humanos tiene una conexión interpersonal que la IA no logra trascender.
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Steven Propper New York, Ny, United States
There's an underlying business issue that requires a careful and methodical approach to assessing whether AI can help enable, or be, the solution.
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Anonymous
we should use Ai is usually said when we want to get information more quicker and efficiently.
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