Strategy Behind the Strategy...

Change Management Organizational Culture Strategy

Heidi Covarrubias Nobles, PhD Vice President, Organizational Experience| Wellby Financial Tx, United States

...what is the secret ingredient behind the strategy? Any guesses? Join me and find out!

3 June 2026

1:00 PM EDT (UTC-4)

In today’s environment, even the most well-designed strategies and projects fail without one critical element. This session reframes organizational culture from a “soft” concept to a core driver of execution, performance, and results.

https://www.projectmanagement.com/webinars...>

Posted: May 27, 2026 1:57 PM (Updated by author: May 27, 2026 1:58 PM)

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Kimberly Whitby

PMI Team Member

Online Community Specialist| PMI Newtown Square, Pa, United States

Hello Heidi- thanks for sharing. I'm sure the folks who registered are looking forward to your questions. For those not attending, I encourage you to provide your comments/ideas about what you think is the secret ingredient behind the strategy.

Posted: May 29, 2026 11:07 AM (Updated by author: May 29, 2026 11:07 AM)

Lissette Indhira Pimentel Sosa

Community Champion

Program Manager| HARPER SRL Santo Domingo / Distrito Nacional, Dominican Republic

Sometimes strong strategies struggle because the culture wasn't ready to support them.
Processes, tools, and plans are important, but execution ultimately depends on people, behaviors, and how decisions are made across the organization. Culture often determines whether a strategy gains traction or stays on a slide deck.

Posted: Jun 1, 2026 1:33 PM

Heidi Covarrubias Nobles, PhD Vice President, Organizational Experience| Wellby Financial Tx, United States

Thank you ladies! I love the quote "culture often determines whether a strategy gains traction of stays on a slide deck." I really hope after the webinar the strategy behind the strategy will NOT just stay on the slide deck! :)

Posted: Jun 1, 2026 2:24 PM

Heidi Covarrubias Nobles, PhD Vice President, Organizational Experience| Wellby Financial Tx, United States

I enjoyed sharing the secret ingredient with you all today. I hope I provided useful and tangible action items for you to leverage in your day jobs! Thanks for having me.

Posted: Jun 3, 2026 3:29 PM

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