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Strategy Behind the Strategy...

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Heidi Covarrubias Nobles, PhD Vice President, Organizational Experience| Wellby Financial Tx, United States

...what is the secret ingredient behind the strategy? Any guesses? Join me and find out!

3 June 2026

1:00 PM EDT (UTC-4)

In today’s environment, even the most well-designed strategies and projects fail without one critical element. This session reframes organizational culture from a “soft” concept to a core driver of execution, performance, and results.

https://www.projectmanagement.com/webinars...>
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Kimberly Whitby
PMI Team Member
Online Community Specialist| PMI Newtown Square, Pa, United States

Hello Heidi- thanks for sharing. I'm sure the folks who registered are looking forward to your questions. For those not attending, I encourage you to provide your comments/ideas about what you think is the secret ingredient behind the strategy.
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Lissette Indhira Pimentel Sosa
Community Champion
Program Manager| HARPER SRL Santo Domingo / Distrito Nacional, Dominican Republic
Sometimes strong strategies struggle because the culture wasn't ready to support them.
Processes, tools, and plans are important, but execution ultimately depends on people, behaviors, and how decisions are made across the organization. Culture often determines whether a strategy gains traction or stays on a slide deck.
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Heidi Covarrubias Nobles, PhD Vice President, Organizational Experience| Wellby Financial Tx, United States
Thank you ladies! I love the quote "culture often determines whether a strategy gains traction of stays on a slide deck." I really hope after the webinar the strategy behind the strategy will NOT just stay on the slide deck! :)
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Heidi Covarrubias Nobles, PhD Vice President, Organizational Experience| Wellby Financial Tx, United States
I enjoyed sharing the secret ingredient with you all today. I hope I provided useful and tangible action items for you to leverage in your day jobs! Thanks for having me.

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