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Why Do Good People Make Dangerous Decisions?

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Charles Igwe Program Manager, Hydrogen & Tritium Technologies Directorate| Canadian Nuclear Laboratories Ottawa, Canada

Upcoming webinar, September 25, 2026 | 12:00 PM EDT

Ethics Under Pressure: Why Good People Make Dangerous Decisions

Register here:

PMI Webinar Registration

Most ethical failures don't begin with bad people. They begin with good people operating under pressure. This webinar explores how deadlines, incentives, organizational culture, and leadership behaviors can gradually reshape ethical judgment, often without people realizing it. Through research, real-world case studies, and practical leadership frameworks, we'll examine why ethical drift happens and how project leaders can recognize and interrupt it before it becomes organizational failure.

In this webinar, you will learn how to:

  1. Recognize the early warning signs of ethical drift in projects and organizations.
  2. Understand how pressure, incentives, and culture influence ethical decision-making.
  3. Apply practical leadership strategies to strengthen ethical resilience and encourage speaking up under pressure.

Let's start a discussion...

What if the greatest ethical risk in your organization isn't misconduct, but silence?

Research consistently shows that major organizational failures are rarely caused by a single unethical decision. More often, they emerge from a series of small compromises, rationalizations, and missed opportunities to speak up.

What do you believe is the biggest obstacle to ethical decision-making in today's project environments?

  1. Pressure to deliver results
  2. Fear of speaking up
  3. Misaligned incentives
  4. Leadership behavior
  5. Organizational culture
  6. Something else?

I look forward to hearing your thoughts before the webinar and continuing the conversation together.

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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal

This raises an important question.

In my view, the greatest ethical risk is not pressure, silence or even misaligned incentives in isolation.

It is the gradual normalization of decisions that would once have felt unacceptable.Ethical drift rarely begins when people stop caring about doing the right thing.

It begins when repeated compromises quietly redefine what "acceptable" means.

Under sustained pressure, yesterday's exception can easily become today's standard.

Perhaps the real challenge for leaders is not only encouraging people to speak up, but preventing organisational conditions from making small ethical concessions feel normal in the first place.

Ethical resilience is built long before anyone faces a major ethical dilemma.

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1 reply by Charles Igwe
Jul 20, 2026 9:56 AM
Charles Igwe
...
Thank you, Luis. I think you've captured a crucial aspect of ethical drift: the gradual normalization of behavior that would once have raised concerns. What makes this particularly dangerous is that each individual compromise often appears reasonable in isolation. By the time people recognize the shift, the new standard has already become embedded in the culture. Your point that ethical resilience is built long before a major ethical dilemma arises is especially important for project leaders.
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Aaron Porter
Community Champion
IT Director| Blade HQ Payson, UT, United States
I'm wondering if the biggest obstacle to ethical decision-making, or one of them, is knowing when and how to consider ethics in decision-making and having processes in place that allow for/enable it.

This is a guess, but I'm willing to assume that ethical decision-making is highly critical in some industries and on some projects, and more of an afterthought in others. It's kind of like risk management at some of the companies I've worked at - it's on people's minds and does affect some decisions, but nobody wants to have a conversation about it if they don't have to.

Think of it this way - not every decision requires strong ethical scrutiny. Quite frequently, decisions are expected to be made quickly, in spite of uncertainty. If you're not used to making ethics a major part of the conversation, it's easier to maintain status quo when you're under pressure and harder to tell when it's needed in situations where it's not obvious.
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1 reply by Charles Igwe
Jul 20, 2026 9:57 AM
Charles Igwe
...
Thank you, Aaron. I appreciate your observation that ethical decision-making requires more than good intentions, it requires processes that deliberately bring ethics into the conversation. Under schedule pressure and uncertainty, teams naturally rely on familiar decision-making patterns, and ethical considerations can easily become an afterthought. Embedding ethical reflection into project governance and risk discussions may be one of the most effective ways to ensure it receives the attention it deserves.
avatar
Lissette Indhira Pimentel Sosa
Community Champion
Program Manager| HARPER SRL Santo Domingo / Distrito Nacional, Dominican Republic
I think fear of speaking up is one of the biggest obstacles. Many people recognize when something feels wrong, but pressure, hierarchy, or fear of consequences can keep them silent.
Small compromises become dangerous when they are normalized. Creating space for people to raise concerns early is essential, especially when delivery pressure is high.
...
1 reply by Charles Igwe
Jul 20, 2026 9:58 AM
Charles Igwe
...
Thank you, Lissette. I agree that fear of speaking up remains one of the most significant barriers to ethical decision-making. Many people recognize when something doesn't feel right, but organizational hierarchies, performance pressure, or concerns about consequences can discourage them from raising concerns. Creating an environment where people feel safe to challenge decisions and discuss risks openly is one of the most important responsibilities of leadership.
avatar
Charles Igwe Program Manager, Hydrogen & Tritium Technologies Directorate| Canadian Nuclear Laboratories Ottawa, Canada
Jun 30, 2026 4:03 AM
Replying to Luis Branco
...

This raises an important question.

In my view, the greatest ethical risk is not pressure, silence or even misaligned incentives in isolation.

It is the gradual normalization of decisions that would once have felt unacceptable.Ethical drift rarely begins when people stop caring about doing the right thing.

It begins when repeated compromises quietly redefine what "acceptable" means.

Under sustained pressure, yesterday's exception can easily become today's standard.

Perhaps the real challenge for leaders is not only encouraging people to speak up, but preventing organisational conditions from making small ethical concessions feel normal in the first place.

Ethical resilience is built long before anyone faces a major ethical dilemma.

Thank you, Luis. I think you've captured a crucial aspect of ethical drift: the gradual normalization of behavior that would once have raised concerns. What makes this particularly dangerous is that each individual compromise often appears reasonable in isolation. By the time people recognize the shift, the new standard has already become embedded in the culture. Your point that ethical resilience is built long before a major ethical dilemma arises is especially important for project leaders.
avatar
Charles Igwe Program Manager, Hydrogen & Tritium Technologies Directorate| Canadian Nuclear Laboratories Ottawa, Canada
Jun 30, 2026 11:29 AM
Replying to Aaron Porter
...
I'm wondering if the biggest obstacle to ethical decision-making, or one of them, is knowing when and how to consider ethics in decision-making and having processes in place that allow for/enable it.

This is a guess, but I'm willing to assume that ethical decision-making is highly critical in some industries and on some projects, and more of an afterthought in others. It's kind of like risk management at some of the companies I've worked at - it's on people's minds and does affect some decisions, but nobody wants to have a conversation about it if they don't have to.

Think of it this way - not every decision requires strong ethical scrutiny. Quite frequently, decisions are expected to be made quickly, in spite of uncertainty. If you're not used to making ethics a major part of the conversation, it's easier to maintain status quo when you're under pressure and harder to tell when it's needed in situations where it's not obvious.
Thank you, Aaron. I appreciate your observation that ethical decision-making requires more than good intentions, it requires processes that deliberately bring ethics into the conversation. Under schedule pressure and uncertainty, teams naturally rely on familiar decision-making patterns, and ethical considerations can easily become an afterthought. Embedding ethical reflection into project governance and risk discussions may be one of the most effective ways to ensure it receives the attention it deserves.
avatar
Charles Igwe Program Manager, Hydrogen & Tritium Technologies Directorate| Canadian Nuclear Laboratories Ottawa, Canada
Jun 30, 2026 9:41 PM
Replying to Lissette Indhira Pimentel Sosa
...
I think fear of speaking up is one of the biggest obstacles. Many people recognize when something feels wrong, but pressure, hierarchy, or fear of consequences can keep them silent.
Small compromises become dangerous when they are normalized. Creating space for people to raise concerns early is essential, especially when delivery pressure is high.
Thank you, Lissette. I agree that fear of speaking up remains one of the most significant barriers to ethical decision-making. Many people recognize when something doesn't feel right, but organizational hierarchies, performance pressure, or concerns about consequences can discourage them from raising concerns. Creating an environment where people feel safe to challenge decisions and discuss risks openly is one of the most important responsibilities of leadership.
avatar
Robert Snyder Founder & President| Innovation Elegance, LLC Chicago, Il, United States
Love this topic. 😊

Simplicity
Transparency
Humility
Vulnerability
Blind spots
Empathy
Ethical discipline
Forced collaboration
Intolerance of incompetence
Intolerance of malevolence
Schedule pressure is a sign of low discipline of the schedule.
Exposure of where the fear resides.
Reassign due to fear.
Reassign due to incompetence.
Reassign due to malevolence.
Low latency is good.
Franticness is bad.
Ambitious on behalf of the bigger group, not the smaller group.
Frameworks such as Prisoners Dilemma and Wilson-Lowi describe “compromise.”
Hierarchy = Authority without Accountability

How much of this list would we be willing to standardize and not leave to chance? 😊
Standardizing would mean there’s a template. 😊
Do we have the appetite and incentives to continually confront unethical behavior?
Who has the appetite and incentives to preserve unethical behavior? 😊

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