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How do PMs influence decisions when data alone is not persuasive?

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Lissette Indhira Pimentel Sosa
Community Champion
Program Manager| HARPER SRL Santo Domingo / Distrito Nacional, Dominican Republic

Data informs, but decisions often depend on how information is framed. I think that clear and compelling narratives can drive alignment more effectively than raw numbers.

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Robert Snyder Founder & President| Innovation Elegance, LLC Chicago, Il, United States
I agree that raw numbers let a poor decision-making culture off the hook.
I recommend a framework that forces alignment, authority, and accountability.
Whatever decision (or decision bundle) you want alignment, agree that the work is worth documenting.
Then govern the work with verbs that force the team to document the collaboration.

Draft. Default Duration = 1 Day. Assigned to A.
Review & Revise. Default Duration = 1 Day. Assigned to B, C, D, E, F, and G.
Approve. Default Duration = 1 Day. Assigned to H.
Distribute. Default Duration = 1 Day. Assigned to I, J, K, L, M, N, O, and P.

If the work stalls, the team is working on the wrong decision.
The team jumped ahead. Go back and figure out what upstream decision is best to make the downstream decision easier.

Or, if the work stalls, the team has the wrong assignments.
One or more assignments carry some untrustworthiness.
Someone is not competent, honest, dependable, or benevolent with their assignment.
So change their assignment.

Regardless of any verb assignment the PM signs up for, the PM can and should shape the decision culture. RACI is unhelpful to decision culture.
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1 reply by Lissette Indhira Pimentel Sosa
Jul 24, 2026 5:59 PM
Lissette Indhira Pimentel Sosa
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You make an interesting distinction between presenting information and shaping the decision process itself. Clear roles and a structured approach can make it much easier for stakeholders to move from reviewing data to reaching a decision.
Ultimately, even strong data has more impact when the decision process encourages alignment and accountability.
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Lissette Indhira Pimentel Sosa
Community Champion
Program Manager| HARPER SRL Santo Domingo / Distrito Nacional, Dominican Republic
Jul 24, 2026 3:40 PM
Replying to Robert Snyder
...
I agree that raw numbers let a poor decision-making culture off the hook.
I recommend a framework that forces alignment, authority, and accountability.
Whatever decision (or decision bundle) you want alignment, agree that the work is worth documenting.
Then govern the work with verbs that force the team to document the collaboration.

Draft. Default Duration = 1 Day. Assigned to A.
Review & Revise. Default Duration = 1 Day. Assigned to B, C, D, E, F, and G.
Approve. Default Duration = 1 Day. Assigned to H.
Distribute. Default Duration = 1 Day. Assigned to I, J, K, L, M, N, O, and P.

If the work stalls, the team is working on the wrong decision.
The team jumped ahead. Go back and figure out what upstream decision is best to make the downstream decision easier.

Or, if the work stalls, the team has the wrong assignments.
One or more assignments carry some untrustworthiness.
Someone is not competent, honest, dependable, or benevolent with their assignment.
So change their assignment.

Regardless of any verb assignment the PM signs up for, the PM can and should shape the decision culture. RACI is unhelpful to decision culture.
You make an interesting distinction between presenting information and shaping the decision process itself. Clear roles and a structured approach can make it much easier for stakeholders to move from reviewing data to reaching a decision.
Ultimately, even strong data has more impact when the decision process encourages alignment and accountability.
avatar
Sergio Luis Conte Helping to create solutions for everyone| Worldwide based Organizations Buenos Aires, Argentina
Belief overrides evidence. You must deal with that.

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